Michael King is an SEO Engineer by trade and Owned Media lead by evolution. He works as Executive Director of Owned Media for leading Enterprise Search agency Acronym where is leading the expansion of the offering into consumer insights, content and social strategy.
Mr. King (aka @iPullRank on Twitter) has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was the marketing director for iAcquire where he led growth initiatives and the transition from link building into content marketing initiatives including market research, content strategy, social strategy and on-page SEO. Prior to that he led the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Publicis Modem was his second agency within the umbrella as he was member of the SEO team at Razorfish contributing to many wins for Ralph Lauren, Hawaiian Airlines, ABC, ADT, State Farm, and a number of Johnson & Johnson and Genentech brands.
As a contributor to leading industry blog Moz (formerly SEOmoz) with previous contributions to SearchEngineWatch, Unbounce, and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO, Inbound Marketing, and Owned Media as a whole. This is best illustrated by the Keyword-Level Demographics methodology Mr. King developed in 2011 that allows marketers to perfectly measure and target persona types.
Mr. King has simultaneously made the transition to sought-after speaker delivering memorable talks at many conferences internationally and domestically from Australia to Israel and all stops in-between. Notable appearances include SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced and MozCon. Mike is also a published author contributing to Rand Fishkin and Thomas Thomas Høgenhaven’s “Inbound Marketing and SEO” book.
While you may associate the name Michael King with SEO his career and contribution to digital marketing is far bigger. As the current Executive Director of Owned Media at Acronym in New York City Mr. King (aka @iPullRank on Twitter) leads teams covering consumer insights, content, social strategy and SEO for Enterprise brands such as SAP, HSBC, SanDisk and Wharton among others to digital success. With previous experience as a Marketing Director, Developer and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish working for brands like Ralph Lauren, Johnson & Johnson, LG and Citibank Mike’s breadth and depth of experience continues to fuel the game changing insights. Mr. King is a sought-after speaker on the digital marketing conference circuit, a frequent blogger for Inbound Marketing software company Moz and a published author that loves to share his insights on how to do better marketing.