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Inbound Marketing Done Right by Michael King

All posts in Search Theory

Hey Guys! Dan Shure here, you may know me from Twitter, the Distilled blog or the SEOmoz community. Mike asked me to do a guest post, which I greatly appreciate (thanks Mike!). I had to tell him on direct message the other day that I didn’t think I’d be able to get him something this week because of a heavy schedule. But you know – forget that!! I promised I’d come through for you. So to that, for me, a video is much quicker to do than a full text post. Thus, the circa 2007 Rand Fishkin style whiteboard video you see before you. SEO Is NOT Just About Text and Links Anymore Below, I tackle a topic I’ve been unconsciously working up to for the past few months. What do the following have in common? The related search operator, IMDB search results, and the mysterious search for fave. Anyone? Read more


GoogleBot is actually Chrome: The Jig is Up! Why a Search Giant decided to build the Fastest Browser ever… Background Over the years, Google has built one of the most impressive technology companies in the world, with products ranging from an Advertising Empire to one of the top Mobile Platforms (Android). They’ve raised a pile of money, and acquired some of the most talented people in the world all under one banner; and all of this was accomplished on the back of a single flag-ship offering: Google’s Web Search. For those of you who have been under a rock for a decade or so, Google Search is probably the most popular search application anywhere in the world, owning roughly 65% market share in the US alone. This freely available product is guided by a deceptively simple mission statement:   “To organize the world’s information and make it universally accessible and Read more