All posts in Strategy

The following article is a guest post by UK SEO Simon Penson, Founder of content led SEO Agency, Zazzle Media. I asked him to contribute after reading some of his work on rel=author and other cutting edge areas of SEO and awesome guest posts he did on the SEOmoz blog. Enjoy… How to rescue your site from the grip of 1000s of low quality links. If you own a site that has been around a few years and you have been active in acquiring links then chances are you are now fighting off the scourge of the dreaded ‘spammy link profile’. You may think that such a thing is the result of so-called bad SEO but in some cases it isn’t. Proactive SEO? Maybe. The kind of SEO required at the time? Possibly. But not ALWAYS bad SEO. Undoubtedly there will be sites out there that have been abused but whichever way they got there is Read more

As I tweeted about a month ago my top draft picks for relatively unknown SEOs that are about to make tsunamis for 2012 are Dan Shure (@dan_shure) and Jon Cooper (@pointblankseo). Both of whom are not taking that declaration lightly and have come out swinging. Last week Jon Cooper invented a new metric for guest post prospecting called Scrape Rate and I’m going to build upon that a little bit here. The basic premise is that posts on many popular blogs are scraped and placed and/or syndicated onto other websites and therefore writing a guest post containing one link back to a given sitewill have a multiplier effect once the post goes live and is scraped. This is something that I’ve noticed in the past in writing for SEOmoz. As seen below there are 103 pages that have scraped and republished the “Just How Smart are Search Robots” post that Read more