Sorry I skipped a week last week for the Sunday 7, I was all over the place trying to get my decks finished for my 2 presentations this week. This was quite the epic SEO week for me. I spoke at Distilled’s SearchLove New York about the intersection of SEO and Social Media and Seattle Interactive about the marriage between SEO and UX.
Truthfully I could just list a bunch of recaps from SearchLove and be done here because all of the speakers came with the heat! However I will not because a lot of interesting stuff happened this week. Even so Michelle Lowery killed it with the liveblogging of the conference.
Let’s get started.
- Custom Reporting using Google Analytics and Google Docs – The Ultimate Analytics Mashup by Jamie Steven. Jamie unveils a method for getting GA data into Google Docs in real-time. Why I think it’s important: The explanation just said it all. Excellent work Jamie!
- The Link Building Essentials by Paddy Moogan. Paddy Moogan takes it back to basics on why links are important to our work. Why I think it’s important: Paddy gives an up to date reference guide making the case for the uninformed that makes educating clients that much easier.
- Google’s “Freshness” Update – Whiteboard Friday by Rand Fishkin & myself. Rand and I discuss Google’s brand new Freshness update and its potential implications. Why I think it’s important: The freshness update is said to affect 35% of queries, it’s very good to know what to look for.
- Methods for Evaluating Freshness by Justin Briggs. Justin delivers an incredible post on how freshness may be determined after some patent diving. Why I think it’s important: It’s important to identify the factors that may influence freshness.
- SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says by Matt McGee. Matt talks about a study that reveals SEO is a better source of leads than PPC and Social. Why I think it’s important: This study will help with getting buy-ins for SEO and I can’t wait to dump it in a presentation.
- Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search by Stephen from SEOGadget. Stephen talks about some key takeaways from a site strategy that had no SEO. Why I think it’s important: As digital strategists it’s important that we take advantage of all the available channels as Search becomes increasingly nuanced. This post is a great example of such.
Catch you guys next week!