Sweet Titled Tweets Fit the Wit in Twitter

Do you titillate with your tweets?  Are you helping or hindering the sweet tweets of others?  Do you wanna call out some ‘tweeps,’ bringing the heat via tweets?  The 140-character power is in your fingers.  With a little creativity and ingenuity, one can use the musings contained in a tweet to make some progressive motions and elicit desired reactions from followers.  A tweeter can do endless things in a limited space…

The Thinker and Twitter

“But out of limitations comes creativity” – Debbie Allen (American actress)

I recently got the attention of an intelligent and creative blogger…via Twitter.  No, I didn’t quench the Diet-Coke desires of Ian Lurie; I did it with a tweet, referencing an SEOmoz content and blogging post:

“Are you Shure about that title? You may wanna read this epically-gnarly post penned by @dan_shure via @SEOmoz first http://www.seomoz.org/ugc/are-your-titles-irresistibly-click-worthy-viral

Maybe Dan wanted to show his appreciation for my recognition; or, it was my pun-fused tweet that summonsed his attention, inspiring a retweet…and a quote for my own post (thanks Dan!):

“I most definitely re-tweeted you because the text you used was unique, interesting, and got an emotional reaction (I actually smiled and chuckled out loud a little bit). I appreciate each and every time someone shares an article of mine, but I’m more likely to share back with my followers if it has something new to it; a clever description, something funny… anything that adds value really.”

As his post displays, titles are important and often creatively overlooked; but online marketers do not write off the importance of content and circulation.  If you need the wake up call, read Gianluca Fiorelli’s enlightening search engine trends post about the new landscape of Google.  Gianluca calls attention to three major aspects of online marketing: technical SEO (solve SEO tech problems in under an hour thanks to Dave Sottimano), social media, and content marketing.  Addressing content circulation on Twitter hits upon two of the three concerns.

So it’s understood; we have 140 characters to play with using Twitter.  As Dan Shure suggests, we want our titles to be ‘click worthy,’ and as Gianluca’s post suggests, attending to content and social is integral; parlaying the click-worthy sentiment to Twitter’s social media platform seems like a sound decision.  Well, I think it’s a good idea. (Hopefully some people retweet, I mean, agree with me.)

While some URL lengths are a bit prolix, we can shorten them using a service such as bitly.com; as the slogan goes, you can shorten, share, and track your tweets.  A shorter URL widens tweet real estate, allowing creativity to move on in…

Twaxing Poetic

I like to consider myself a writer and poet, much like Shakespeare.  The ‘Bard’ wrote in prose (‘normal’ as my high school students called it) and in verse (both rhyme and blank, but let’s not get too into it; we’re not in copywriting class!) forms.  He often wrote his plays in verse because the rhythm of the language is intriguing and it was easier for his performers to remember (not always so easy for English students!).

While you can stray from novel sentiments, tweeting a shortened URL, you could choose to be poetic and try a rhyming couplet.  It breaks down to two lines of ten syllables (the two, respective end syllables rhyming) each.  Try it; get all the party people in the house to pen some poetry.  Here’s an example with a short URL in tow:

“Love looks not with the eyes, but with the mind;/And therefore is winged Cupid painted blind. http://bit.ly/yNyoEU”

[That's 114 characters;so, it's likely many rhyming couplet derivations can fit along with a shortened URL, making for a sweet-sounding tweet.]

Let’s reference Dan’s post using my own rhyming couplet:

“If you’re in need of wit in your titles,/Be Shure to check this, its content vital http://mz.cm/AmS85H”

Let’s use another poetic example, a haiku.  A haiku is a short poem of three lines of five, seven, and five syllables respectively.  Let’s read one as an example:

the first cold shower

even the monkey seems to want

a little coat of straw

Let’s again reference Dan’s article using a haiku:

“Good content alone/left astray by lame titles/Rest a-Shure-d, there’s help http://mz.cm/AmS85H”

(only 94 characters – it fits)

I understand; many of us are not highly-invested, poetic enthusiasts; however, as Shure mentions in his post, pay attention to sound and don’t deny its seduction; poets and writers have been leveraging sound for well over 400 years.  SMO practitioners do it today; I recently observed the Cadbury UK brand, generating some sweet user-to-brand social media engagement with puns and wordplay.

I hope you apply creativity, now let’s give help further validity…

Be a Twelper

While we hope writers are creating creative titles, we can give them a little help, whipping up attention-grabbing (and possible re-tweetable) tweets.

I mentioned shortening tweets to get more poetic but what if the opposite happens?  What if shortening a tweet makes it less click worthy?  That’s not aligned with online marketing goals, right?

For instance, what if I tweeted about Dan’s article in this manner:

“Good post on creating better titles http://mz.cm/AmS85H”

It helps giving content a social push but the above is rather boring and generic.  If you don’t have the social clout of a Rand Fishkin or Danny Sullivan, you’re not calling much attention with a tweet’s presence alone.  If you’re looking to add some ‘swagger’ to your tweets, you could approach ‘influencers,’ getting them involved in your content circulation efforts, as Rand suggests in this post on generating viral content.

While it’s great to recruit ‘influencers,’ creating content’s social motion, be sure you’re not fielding a ‘Bad News Bears’ team of helpers, those who may ironically shove content out of the way of other tweeters’ interests.  As Joanna Lord reminds us in her paid search marketing post, we should really be thinking about content ‘curation,’ how we create, promote, and maintain it; brands need to devise a plan regarding content creation, implementation, circulation, and lifespan.

If you catch a cohort, fan, or follower tweeting your content but not attaching the creative ‘ring’ it deserves, try giving them a little help.  For instance, Matthew Panzarino wrote this post about using Bing on an iPhone.  Danny Sullivan must have read it and wanted to give his own title a suggestion; he did via his tweet:

(It collected 8 retweets and 4 favorites)

Actually, I dig Danny’s title better.  It is likely people were intrigued (I was) and clicked on the content link; so, be ‘shure’ to watch how other people view your content.  Actually, I’m using Dan’s words; I should reference him.  Dan Shure calls attention to this in the comment section of his post:

“That brings to mind, I meant to mention something else as a tip; Carefully watch how OTHER people describe your content. For example, Rand tweeted this post as “How To Make An Irresistably Click Worthy Title”. If he meant to change it or not, I actually like that version a lot! And just as in your comment, I’ve often noticed others describe content better than the person who wrote it.”

So it seems the notion of ‘helping’ is out there in the Web cosmos.  Can you pick up the creative slack for a lagging cohort, fan, or follower?  It may make a difference between a click versus a ‘diss.’  Speaking of versus sentiments….

Tweet Birds fighting or somethingTweet Provocative

Sometimes you write out of a sense of duty, need, and passion.  Of course, you’ll want such notions to turn heads.  What can you do to provoke attention to your content?  Dial-up a target’s handle on Twitter.  Do you remember when Rupert Murdoch was making a fuss on Twitter?  An important figure in search decided to pay him some mind, using the Simpsons as a vehicle of vociferation.

Such a great post (using the Simpsons!) caught my eye as well as Danny’s tactic of addressing Rupert in his post then calling attention via Twitter:


(It received 50+ retweets and was favorited 15 times)

Hey, if Danny is doing it, why can’t I?  I read a post by Wall Street Journal writers and entertained my own views on the subject matter, writing a post then tweeting my re-post to them:

@SchatzWSJ @geoffreyfowler @eorden read your article in WSJ perhaps you guys can return the read-thanks: tinyurl.com/7h9srn5

I wanted to get attention; I think that’s a way to get some.  I’m not the only one.  Jonathan Allen of Search Engine Watch wanted to get Bill Barol’s attention with his article; like Sullivan, he tweeted about it:


Being a fan and recently observing Danny’s more direct tactic, I decided to ‘help’ Jonathan’s message find its (target) audience with my tweet:

Jonathan ‘favorited’ my sentiment, which brings me to another point…

Favorites – Tweets for the Brand’s Soul

Brand Building Using Twitter

 Dan Shure recently tweeted, inquiring about ‘favoriting’ tweets:

“Q: Why do people favorite tweets? To save for later?”

I gave a reply:

@dan_shure From a branding perspective, favoriting fan-motional sentiments is a positive for new and potential followers I think”

Think of your Twitter profile from a branding perspective.  When people view your profile, they can click on your favorites.  Your favorites become a prior-content ‘testimonial’ trophy case, where followers view past fan attention and celebrations of your brand’s content.  External validation is great for facilitating content movement; also, it’s great for branding and proving trust on the Web as Rand reminds in a post.

Are you ‘favoriting’ tweets from brand followers and supporters?  Why not?  Supporters are tweeting a branding masterpiece!  Additionally, followers can come upon past, favorited posts and decide to give them a retweet, re-exposing your content to the ‘Twitterverse.‘  Speaking of branding, as referenced above, some shortened URLs blindly lead viewers to destined URL.  Are you leading them righteously?

  Tweeting Ethics Effects/Affects
Tweet DevilMany readers are accustomed to the ways of marketing.  Link building sometimes ventures down the seedy paths of link baiting, where clever marketers attempt to persuade unsuspecting consumers.  Are you baiting with your tweets?  I’m not telling you to disengage from fishing for link followers.  I am suggesting you consider the ethics of what is and what is not clearly divulged to consumers.  Danny Sullivan assuaged many concerns with his Google privacy post.  More recently, we saw levels of transparency influencing consumer views of Pinterest, a company using affiliate links.

I’ve displayed ways to persuade followers to pay attention to tweets; but, remember your responsibility to your brand’s followers and consumers – to offer an exceptional level of customer service.

Get to Tweetin

THE MAGICAL TWITTER UNIVERSe!

By now, I hope you won’t return to regularly-scheduled Twitter programming.  As displayed, through sweet tweets, one can intrigue, help, hurt, brand, and bait.  All that sets you apart from desired outcomes is the arrangement of characters…  What we tweet in life echoes in Tweeternity…What can you do with 140 characters?

  1. woj

    Great tips man – I like the haiku example & advice on paying attention to sounds :)
     
    I generally favourite tweets for future reading & only keep the really good ones “starred” but you make some interesting points on keeping them from a brand perspective

    • content_muse

       @woj  thank you for the kind words, woj – yeah, I think for branding, favoriting is good tactic similar to hosting testimonials.

  2. Cody Baird

    Amazing breakdown of Twitter theory & tips.  This is the 2nd time in the past week you’ve taken me to school.  I’m afraid its in my best interest to avoid rhymes for now, I sound like a retard too often as it is.  ;  )

  3. Paulthegnarsheddder

    Hi, I am guy who is new to surfing. I moved to california 3 months ago and before I even found a job I had already bought my first board. An Alex Olea 8’6 longboard. This thing is a tank but I take it almost everyday by bike to go surfing.
    I’m getting pretty good at standing up, and turning is getting easier. My paddle strength sucks but I am getting stronger. I think I am ready for a shortboard. Your fish appears to be perfect for me, as I am a taller guy (6’1). I have been practicing ding repair on the longboard so any repairs needed I feel comfortable doing.
    I am going to get good at fiberglass work. My dream is to make a custom board with live art under the glass. Like flowers pressed flat or fabrics arranged creatively and glassed in. I love art, and surfing. They are the same really. 
     
    -Paul

  4. williamg

    Hi!  i am a 13 year old boy new to surfing i have surfed now for about 4 months.  good on a long board amd time to get a new one.. since i am 13 i don’t have a job witch means i have no cash.  :(  so this is perfect for me 2 get to grow into i am pretty good at fixing them to so if you pick me witch i doubt.  but if i get it i will be putting it in GREAT use.  you can contact me at my email..  i emailed you.  my name is William

  5. williamg

    Hi!  i am a 13 year old boy new to surfing i have surfed now for about 4 months.  good on a long board amd time to get a new one.. since i am 13 i don’t have a job witch means i have no cash.  :(  so this is perfect for me 2 get to grow into i am pretty good at fixing them to so if you pick me witch i doubt.  but if i get it i will be putting it in GREAT use.  you can contact me at my email..  i emailed you.  my name is William

  6. content_muse

    Paul and Will – I am mucho stoked you guys chose to participate (and I want some mo!) because I wanna give my board a nice new creative home.  However, (and I hate to get all Willy Wonka rule stickler on you dudes) but I did explain in the rules, you gotta do it up in 140 characters or less.  Technically, I would have my oompa loompas do a little ditty and usher your comments into disqualify ville.  Cmon bros – like surfing, this is about style.  Give me your sentiments again in 140 or less.  May the best wrider win!

  7. nfreemanlbc

    I miss surfing but i just got back into it, now my boards too small for me, your board looks perfect!
    P.s. Please pick me, punk rock  for life….

  8. williamg

    i am new to surfing and want to get a really good board for me!  thank you and i hope i win!  this will be AWESOME if i win!  

  9. DrewNewhouse

    Like the other half of these bro-hams (or maybe more?) i just moved to the left coast from far right. Like your about to embark on- I too am on a journey, I’ve been nomadic since i was 18. I didn’t just get into surfing, I’m not 13 and i can’t beg you- but your concept is way to rad for me to not at least give it a shot. All I can say to you is contribute to my journey so i can contribute to yours- one creative person to another. . . 

  10. DrewNewhouse

    being realistic I’m no more deserving then anybody else here, but as you’d like to give so would I.  Again one creative person to another or just simply artist to artist. thank you.

  11. MattWaddell

     They say if you really love something, you should give it away.  Even if its to a complete stranger on Craigslist. 

  12. MattWaddell

     They say if you really love something, you should give it away.  Even if its to a complete stranger on Craigslist. 

  13. Paulthegnarsheddder

    Soft is the sand beneath my toes, my woes left behind at the boarwalk’s end.
    The day has begun in the eastern sky, and my ankle yearns for the leash again.
    I study the swell with a curious eye, the winged creatures in my stomach are begging to fly. The world melts away as my body submerges, free at last. I have found my home again on the open water.
    My board and I

  14. DrewNewhouse

    But for real real, the waves are up, the sky is blue, it’s beautiful and your Kadowaki is too.

  15. content_muse

    I appreciate participation from all.  Thank you from readers and commenters from both the online marketing and surfing worlds – two globes I travel.  Well, lookin at my Shark watch, it’s about that time..
     
    I’d like to thank Mike for having me on his blog! Hopefully, I become a repeat blog hitter…
     
    Now, I must paddle into my rationale for rendering a winner.  As my rules went, I wanted commenters to express themselves in 140 characters or less; that wipes some submissions out…
     
    Drew, thank you for your artist-to-artist thank you.  Actually, it was Dan Shure’s artistry that inspired me to write this post.
     
    Will,  I love your persistence dude.  Don’t lose that ever!  That makes for a good surfer or whatever.
     
    Paul, I like your nickname the best and you certainly show some skills with your last comment..
     
    But.. Matt Waddell’s “All the leaves are brown and the sky is grey, Kadowaki dreaming on such a winter’s day.” was the mama and papa of comments, ultimately winning my attention and Kadowaki board!  Matt Waddell, get in touch homeboy; your creative thoughts just bought you a stoke-worthy surfboard!  Thanks for all those who competed!
     
    Once again, thanks to all those who read my post and to iPullRank for hosting me.

  16. MattWaddell

    Your blog is the best, your Kadowaki is blue.  Give the board to me and I will look after it for you!

  17. Paulthegnarsheddder

     @content_muse Although I’m disappointed I didn’t win I would like to thank you and my competitors. The point of this was paying something forward. Now your board is going to someone who deserves it, and I have a poem I really like (haven’t written poetry since high school). I guess your avatar has truly served it’s purpose Mr Muse.
     
    Pablo

    • content_muse

       @Paulthegnarsheddder Pablo – your thoughts are in a good place, sir, and hit the heart of the matter.  Keep doin your thing, bro (and the waves company).  Pay the inspiration forward.

  18. MattWaddell

    Just wanted to say thanks again for the amazing board.  I love it and I love the story of how I got it even more.  Looking forward to getting her in the water this weekend if the waves oblige.  Thanks to everyone who entered, you kept me on my toes.
     
    Happy trails,
    Matt

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