Case Study

MORTGAGE LENDING INDUSTRY


See how we helped our client open doors for new mortgages with +150% more conversions.


BACKGROUND

A major lending institution came to us to help them open more doors to their mortgage offering. After getting the keys, we uncovered three major issues: poor rankings in Google, subpar content and broken redirects costing them equity.

They were experiencing a major drop in Organic Traffic as well as a slow in Organic Visibility. We came in ready to audit, optimize and redirect search volume to the appropriate pages so they could reach more prospective homeowners.

WHAT WE DID

We evaluated their site architecture, existing content and backlink profile and put a plan in place to clean up broken redirects and recoup lost link equity. We replaced internal redirects with final URLs, implemented trailing slash redirects and suppressed external redirects to 404 pages in GSC. We cleaned the hedges and set the stage for a search open house.

To ready their site for viewing, we expanded their keyword portfolio and devised a welcome mat content strategy complete with net new monthly content and a shiny new FAQ page.

OUR RESULTS

OVER

+150%

Increased Conversions
in Q1 YoY

UP

+40%

Total ranked keywords
in position 1-5

OUR GOALS

  • Grow leads from Organic Search
  • Expand Keyword Portfolio
  • Increase Search Engine Visibility
  • Develop and Implement Content Strategy

SERVICES USED

  • SEO Site Audit
  • Keyword Portfolio
  • Technical Implementation
  • Content Audit
  • Content Recommendations
  • Content Creation

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