Case Study

FULL SCALE SITE MIGRATION


We helped an Ecommerce site acquire and migrate without a traffic loss. Here’s how we did it.


BACKGROUND

An online marketplace acquired an international website and wanted to migrate their traffic into their existing site.

A simple 301 redirect wasn’t going to cut it and before we could migrate we needed to do our due diligence and audit, review and strategically plan this site migration so that our client could get the maximum benefit from this acquisition.

WHAT WE DID

Starting with a thorough review, we uncovered any outstanding SEO issues with the acquired site. We provided clear technical recommendations and implementations so that our client wouldn’t inherit any offenses.

From there, we worked step-by-step with our client on content mapping, backlink auditing and, finally, flipping the switch. When we hit refresh, the acquired site redirected and their traffic successfully moved over to our client with a combined 3x traffic increase. Dips were to be expected, but due to our forward planning the loss of traffic was minimal and traffic was recovered within a month of migration.

OUR RESULTS

Recovery within

1 MTH

since Site Migration

Visibility Increased

3X

since Site Migration

OUR GOALS

  • Migration of site without losing traffic
  • Minimize recovery time
  • Increase SEO visibility

SERVICES USED

  • SEO Site Audit
  • Agile SEO Consulting
  • Backlink Audit
  • Technical Recommendations
  • Implementation Audit
  • Migration Monitoring
  • Reporting

WANT RESULTS LIKE THESE? WE CAN HELP.