Case Study

GOOGLE ALGORITHM UPDATE RECOVERY


We helped a small, mighty business recover from a devastating Google Algorithm Update.


BACKGROUND

This is the David and Goliath story you’ve been waiting for. A specialized law firm was hit hard by Google’s Panda update and lost all of their gains. They saw huge decreases in Organic Traffic due to low quality content and most of their keywords dropped out of the top 10.

They needed a slingshot quick. Luckily, we helped them recover, increased their qualified leads and provided them with strategies to prevent future penalizations.

WHAT WE DID

We started with a comprehensive audit of their site, pulling all of the issues contributing to their Panda troubles. Then, we created and executed a content plan that would rid them of low quality content for good. This helped them bounce back and positioned them to outperform their previous benchmark. We fixed poor internal linking and sitemap usage which opened the gates for link equity distribution and proper indexing.

OUR RESULTS

Recovered from

-40%

Loss in Organic Traffic

*Google's Panda Update

Over

+500%

Increase in Leads

OUR GOALS

  • Recover lost visibility & traffic
  • Develop a diverse content strategy to minimize future penalties
  • Increase sales qualified leads

SERVICES USED

  • Measurement Plan
  • Audience Report
  • Keyword Portfolio
  • Content Plan
  • Content Recommendations

WANT RESULTS LIKE THESE? WE CAN HELP.