Case Study

MUSIC STREAMING INDUSTRY


Learn how we made sweet music and drove more than +1M organic sessions for our client.


BACKGROUND

A popular online music community was hitting a sour note with stalled Organic Traffic and a flattening user base. They wanted to understand why their traffic had plateaued and how they could pivot from depending on advertising to building a flourishing community of music lovers.

WHAT WE DID

An extensive SEO Site Audit revealed a number of technical issues that were hindering their organic potential. We fixed those and then moved to improve their IA, keyword targeting, metadata and linking issues. Visibility recovered and kept going to the tune of 1M organic sessions.

To help with audience development, we reviewed their segments and created a specialized content plan to target new and returning users and drive increases in the future.

OUR RESULTS

Over

+15%

Increase in Organic Search Traffic PoP

More than

+20%

Increase in Organic Search Traffic YoY

OUR GOALS

  • Identify Factors Impacting Organic Traffic
  • Increase Site Visibility
  • Increase Organic Traffic Levels
  • Develop Strategic Content Plan

SERVICES USED

  • SEO Site Audit
  • Content Audit
  • Content Plan

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