Relevance is Not a Qualitative Measure for Search Engines

Writing my book “The Science of SEO” has been incredibly eye-opening as I’ve dug deep into the minutia of how search engines work.  Fundamentally, SEO is an abstraction layer wherein we manipulate inputs (site architecture, content, and links) for a search engine to get specific outputs (rankings and traffic). At that abstraction layer, we talk … Continue reading Relevance is Not a Qualitative Measure for Search Engines