what it is
Reach the right customers with research from our Audience Report.
Get user stories, unique buyers' journeys and content ideas to
target your search audience.
To get a full picture of your customers' needs, we leave no data source untouched. From desk
research and cluster modeling to mailing list enhancement and behavioral research, we
gather all of the information we can find. Then we build personas based on that data to show
you the type of customer who is searching for your product or service.
Our Audience Report Include:
Detailed User Stories
and Characteristics
Who is Anti-mainstream Aaron and what are his preferences when it comes to music? Our user stories tell you.
Individual Buyers' Journey
Each persona finds information and has unique buying behavior. We map out each journey and which channels are best to reach customers at each stage.
Content Targeting
What types of content resonate with each persona? Does your site currently have it? Our audience report answers these questions and more.
Why You Need It
Customers are the foundation of all marketing. Targeting them
in Organic Search through content begins with understanding
who they are and what they are searching for.
With an Audience Report, Your Brand Can:
Pivot Keyword Targeting
You think your customers are searching for X but really they're searching for Y, pivot your keyword targeting accordingly.
Tailor Content Strategy
With a better understanding of who your audience is you can tailor messaging and content to their needs.
Align Channels & KPIs
Knowing your audience is the first step in channel selection and how to define success based on audience behavior
See It In Action
A persona is worth a thousand words
Track your customer from research to post-purchase
Get content ideas for each persona group
Meet Your Ideal Customer
