what it is
Know what your customers are searching. Our Keyword Research Portfolio
identifies your must-rank terms and opportunity. Get to know your business’s keywords.
Our Keyword Portfolio is more than just a list of keywords. It’s a list of opportunities.
Pulled from top-tier tools, we prioritize search terms by the impact they’ll have on your business.
We leverage persona data, buyers’ journeys and analytics to get a full picture of each keyword.
Our Keyword Portfolios are:
Persona-Based
They look at your current and prospective customers and discover the products, services and information they are searching for at each stage of the user journey.
Content-Centric
It analyzes your current content and distills topically and thematically the key phrases that are relevant and crucial to your business.
Analytics-Based
It takes the hard data (search volume, CPC, CTR) from advanced tools and your in-house analytics to truly quantify opportunity.
Competitive
It examines the ranking data and difficulty of each ranking zone and presents a picture of your current performance against the competitive landscape.
Directional
It maps each keyword to a potential target page. This allows for your copy teams to easily optimize content and develop new content based on keyword gaps.
Why You Need It
On Google alone, there are over 3.5 billion searches a day. Do you know
what percentage of those searches represent people looking for your
product or service? Our Keyword Portfolio tells you.
Our Keyword Portfolio also helps with:
Benchmarking
Our portfolio serves as a baseline on which all success can be built.
Keyword Targeting
See where you have over-indexed or under-indexed on keyword targets.
Content Optimization
It gives you the biggest areas of opportunity and the precise keywords to go after.
New Opportunities
If there are new ideas your business is not going after, our Keyword Portfolio will show them.
See It In Action
Data Visualization
Action Items & Clear Next Steps
Easy to Use Filters
Ready to meet your own keywords?
