Sorry I skipped a week last week for the Sunday 7, I was all over the place trying to get my decks finished for my 2 presentations this week. This was quite the epic SEO week for me. I spoke at Distilled’s SearchLove New York about the intersection of SEO and Social Media and Seattle Interactive about the marriage between SEO and UX.
Truthfully I could just list a bunch of recaps from SearchLove and be done here because all of the speakers came with the heat! However I will not because a lot of interesting stuff happened this week. Even so Michelle Lowery killed it with the liveblogging of the conference.
Let’s get started.
- Custom Reporting using Google Analytics and Google Docs – The Ultimate Analytics Mashup by Jamie Steven. Jamie unveils a method for getting GA data into Google Docs in real-time. Why I think it’s important: The explanation just said it all. Excellent work Jamie!
- The Link Building Essentials by Paddy Moogan. Paddy Moogan takes it back to basics on why links are important to our work. Why I think it’s important: Paddy gives an up to date reference guide making the case for the uninformed that makes educating clients that much easier.
- Googlebot is Chrome by Joshua Giardino. Sorry to be self-serving here but I think Josh’s work could use a lot more visibility. He goes in-depth about how Googlebot is not a text-based crawler but a headless web browser that can render full pages. Why I think it’s important: It puts Google on the hook to improve search quality much more and it tells us we can’t hide anything from them using JavaScript.
- Google’s “Freshness” Update – Whiteboard Friday by Rand Fishkin & myself. Rand and I discuss Google’s brand new Freshness update and its potential implications. Why I think it’s important: The freshness update is said to affect 35% of queries, it’s very good to know what to look for.
- Methods for Evaluating Freshness by Justin Briggs. Justin delivers an incredible post on how freshness may be determined after some patent diving. Why I think it’s important: It’s important to identify the factors that may influence freshness.
- SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says by Matt McGee. Matt talks about a study that reveals SEO is a better source of leads than PPC and Social. Why I think it’s important: This study will help with getting buy-ins for SEO and I can’t wait to dump it in a presentation.
- Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search by Stephen from SEOGadget. Stephen talks about some key takeaways from a site strategy that had no SEO. Why I think it’s important: As digital strategists it’s important that we take advantage of all the available channels as Search becomes increasingly nuanced. This post is a great example of such.
Catch you guys next week!
-Mike
Mike King is the Founder and CEO of iPullRank. Deeply technical and highly creative, Mike has helped generate over $2B in revenue for his clients. A rapper and recovering big agency guy, Mike's greatest clients are his two daughters: Zora and Glory.
Latest posts by Mike King (see all)
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