Our Work Together

See the collaborative results we achieved for both Chase Home Lending and Chase for Business.

CHASE HOME LENDING

A digital partner since Q1 2019, we have worked with both the Mortgage and HELOC teams to drive organic performance. 

Average Daily Performance

  • Impressions +154% YoY (15,503,437 impressions)
  • Clicks +141% YoY (1,163,532 clicks)
  • Google search position: by +13% YoY (Average position: 4.8)
  • Total backlinks: by +2% QoQ (15,840 backlinks)
  • Total Keywords +65% YoY

Lead Performance

  • Q2 2020 57,782 Leads
  • Q1 2020 29,934 Leads

CHASE FOR BUSINESS

A digital partner since Q3 2019, we helped create content to support the “Jobs to be Done” initiative and optimized existing content to close keyword gaps.

Average Daily Performance

  • Impressions +981.4% YoY (6,285,770 impressions)
  • Clicks +1,346.3% YoY Total (323,225 clicks)
  • Google search position: by -0.7% YoY (Average position: 7.89)
  • Total backlinks: by +7.9% MoM (28,303 backlinks)
  • Keywords +57.4% YoY 

Organic Visibility

  • 21.4% increase in visibility to the business subfolder 
  • Top 20 positions increased 5% compared to January 2020

SUCCESS BY THE NUMBERS

Dive deeper into the results and keyword performance from our ongoing engagements with Chase.

CHASE HOME LENDING

Selling mortgages is not easy. Even less so, during a global pandemic. But, we were up to the challenge and helped Chase Home Lending capture the increased market interest and not only maintain their current share but increased impressions, clicks and leads. 

Total keywords ranked: 

  • 32,545 keywords (June 2019) → 53,685 keywords (June 2020)

Total featured snippets:

  • Number of featured snippets remain consistently high YoY despite Google’s Featured Snippet Update

Increased Top 20 Google search rankings in Q2 of 2020

Chase.com/personal/mortgage

  • +11% for Positions 1-3 on Google search results YoY
  • +35% for Positions 4-10 on Google search results YoY
  • +49% for Positions 11-20 on Google search results YoY

Increased Total Visibility in Q2 of 2020

Chase.com/personal/mortgage

  • +25% in total visibility for April 2020 YoY
  • +49% in total visibility for May 2020 YoY
  • +65% in total visibility for June 2020 YoY

CHASE FOR BUSINESS

Chase for Business, a small but mighty line of business, were competing in a large landscape of other banks and large-scale publishers. Using competitive insights, we developed a strategy through keyword targeting and content optimization to drive not only impressions but also featured snippets and clicks.

Total keywords ranked: 

  • ~15,000 keywords (April 2019) → 26,508 keywords (August 2020)

Total featured snippets:

  • 116 featured snippets (April 2019) → 526 featured snippets (August 2020)

Key Implementation

Chase for Business was able to make a high value implementation in the redirection of content from the /digital/ directory to /business/

  • This implementation brought the link equity in /business/ close to its previous 2016 peak.

Delivery At Scale

  • Our team produced a record number of deliverables including in-scope projects and ad hoc requests.

INSPIRATION

Explore the creative work, reports, insights and experiences we have collaborated on with Chase.