In the beginning there was Google. Well, actually, in the beginning there was “Archie Query Form”. Alta Vista, Yahoo and Ask Jeeves, were not far behind. But eventually, Google came onto the scene and drastically changed what it meant to find information by promising to deliver the most relevant content. This article is not a debate about the quality of Google’s results as of late, so let’s not go there. What this article is focused around is the change in the method of content discovery. All of a sudden, Facebook comes out of nowhere and changes this search engine dynamic. Rather than actively looking for content and getting the most relevant results, we now sit and watch our stream and “stumble upon” information our social network shares. A very strange evolution indeed! This Change Has Big Impacts for Marketers Why you ask? Think about your own searcher behavior. You have Read more
Inbound Marketing Done Right by Michael King
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