Content Strategy

Build SEO Wins From
Your Existing Content

You already have an entire corpus of content on your website. Maybe you’ve been developing content, but it’s just not driving the growth that you need to hit revenue goals.

We help brands develop a deep understanding of their own content. We audit your portfolio, identify quick wins and long-term plans. We’ll help you refresh content, link internally, and make your content work more effectively for you.

Content that’s designed for your personas? Delivered at the perfect moment that they’re searching for and discovering your brand? That’s what’s going to make someone a customer.

We’ll help you get them there.

Content Strategy That Speaks To Your Customers

Quality content is only one piece of the puzzle. It’s critical that you have content that educates, entertains, and informs your audience at every step of their journey to becoming your customers.

How can you leverage your existing content to work harder for you? Can your potential buyers even find your best content?

A tight, connected content strategy can benefit everyone in your business. Put the content into play and you’ll see growth across every product and service:

Discuss your goals with our team

A Content Strategy Plan That Has Bite

When you work with iPullRank, you don’t get an ongoing ambiguous roadmap. You get milestones. Deliverables. Actionable insights. For your content strategy project, the iPullRank team will take a deep dive into your existing content, identify all of your opportunities, and build a plan with prioritized recommendations that make sense and drive your business forward.

Each deliverable is accompanied by a clear and focused, step-by-step presentation by our expert team. We’ll walk you through everything, answer questions, and recommend next steps:

This spreadsheet is both a qualitative and quantitative look at all existing content with recommendations on how content can be improved to help users execute more business goals.

This document is a detailed cross-channel strategy for content development, launch, maintenance, and governance. It typically outlines the target audience, core strategy, brand voice and tone, content calendar, structure, and governance.

This document is the actual content or improvements to existing content to be used in the campaign. The format of the document is dependent on the channel the content is meant for, but the copy is laid out in fields to make it easy to implement in code.

Shine a Light On Your Content. Discover the Potential.

The larger the company, the more sprawling the content. We’ll work with you to wrangle all of your content and consolidate where it lives, what it does, and how it performs.

We take an analytical approach to mapping your content to the buyer’s journey. When you summarize the data of your content, you can quickly pinpoint redundancies, quality improvement opportunities, and gaps.
Along the way, we’ll share insights, ask questions, and zero in on the type of content that thrives in your industry.

Once we align on the content creation plan, we’ll set milestones and get to work producing unparalleled content that gets results (visibility, traffic, and growth). We’ll consistently check-in and earn your approvals every step of the way until we all agree that the content is truly outstanding.

Ultimately, the performance of the content will speak for itself.

Case Study

ECOMMERCE INDUSTRY

We helped a popular global online marketplace increase their incremental revenue by $24.8 million. Here’s what we did.

OUR RESULTS

Over

+24%

Net Increase in Transactions YoY

Over

+34%

Increase in Organic Traffic Revenue YoY

Over

$24.8M+

Increase in Incremental Revenue YoY

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