iPullRank is a team of knowledgeable SEOs, diverse creatives, and strategic marketers committed to delivering data-backed results for our clients.
We are a Black-owned business with world-class deliverables that are as diverse as our team.
“I started iPullRank because I believed that there was a disconnect between how agencies operate and what clients actually need.”
When Search Engine Land Marketer of the Year, Mike King founded iPullRank, the aim was to revolutionize the agency-client relationship, which is fractured. Mike caught on to the fact that most agencies bill hourly, which incentivizes showing activity rather than driving results.
Because of this, our company is designed to be results-driven, which sets us apart from other agencies.
“I started iPullRank because I believed that there was a disconnect between how agencies operate and what clients actually need. Broadly, the model is somewhat broken in that most agencies bill hourly and that rewards them continually showing activity rather than continually driving results.
I also started the company because I wanted to build a team of incredibly smart and creative people that could execute on solving any type of problem.
I think the agency environment is uniquely set up to attract people that can break problems into atomic particles and reconfigure them in interesting ways. I didn’t want that to limit us to just getting people to click on things. Instead, I wanted us to build a braintrust that could successfully come up with new ideas for products and services and use the winnings that we get for our clients to fund those initiatives.”
We have a distinctive approach to our work that focuses on you and the needs of your customers. By understanding your audience, we can better tailor our services to make a real impact. Given our expertise in content engineering, there’s no one better equipped to identify the statistical expectations of content based on how Google ranks it.
Results-driven. We’ve said it before, “The deliverables are not the results. The results are the results.”
We understand the person behind the visit, what they need and what makes them tick.
We granularly understand the statistical expectations of content based on what Google ranks.
We are growing a culture of smart people that drive what we do rather than have everything be wholly prescriptive and overly process-driven. We’ve built a culture of thought leadership where everyone takes ownership of what they do and wants to be world-class at it.
We are PROUD to partner with our clients. We value learning and giving back to the community, which is why we’re committed to sharing what we learn with you as well as others within the industry.
My name is Michael King, but you can call me Mike and I pull rank by using both sides of my brain to develop creatively strategic solutions, having a messy desk, and doing whatever it takes to make things happen. I pull rank in a cabana in South Beach, wearing Nike Air Max 1s, and listening to Snoh Aalegra. I pull rank with 2 decades of experience in digital marketing and 3 decades in web development and make my clients PROUD by always being PROACTIVE. I pull rank by never accepting anything that everyone else does.
My name is Kami Hess, and I pull rank by building the car while driving it, using an abnormal amount of desk space, and operationalizing vision. I pull rank in my home office, willing my dog not to bark while on Zoom, and jamming to Broadway show tunes. I pull rank with 25 years of experience in operations, client service, and project management, and make my clients PROUD by always being useful. I pull rank by believing there is always a solution and a way to get things done.
My name is Fajr and I pull rank by leading content innovation, drinking too much coffee, and serving the customer in everything I do. I pull rank on my sunned-in porch with my gallon water jug and the latest audiobook. I pull rank with 15 years of experience in Content Marketing and SEO, and make my clients PROUD by always being dedicated. I pull rank by testing new ideas and not being afraid to take risks.
My name is Shantel Branch and I pull rank by doing everything in my power to ensure our clients are satisfied, playing my music too loud, and asking lots of questions. I pull rank in the Outstanding conference room while humming Outstanding by The Gap Band, doodling , and listening to one of my Spotify playlist. I pull rank with 12 years of experience in client services and account management and make my clients PROUD by always being PROACTIVE. I pull rank by always asking a follow up question.
My name is Garrett and I pull rank by attracting and nurturing the best clients, breathing too heavy when I focus, and having a damn good time learning while I’m marketing. I pull rank in my hipster tech bubble, wearing my worn, oversized hoodies, and listening to indie pop curated by my Spotify Discover Weekly. I pull rank with 13+ years of experience in digital marketing and making my clients PROUD by always being useful. I pull rank by connecting ideas, people, and solutions to the best outcomes.
My name is Sherri and I pull rank by creating best-in-class content that, oh, just so happens to deliver on business goals. I pull rank in my Craftsman house, after years in the city, enjoying the quiet but missing the energy. I pull rank in the still of an empty home that allows me to focus. I pull rank with more than a decade of top-tier editorial experience and 15 years of branded content marketing experience, and I make my clients PROUD by taking the time to understand their readers. I pull rank by asking more questions than anyone else in the room, knowing the answers will help us refine and polish our strategy to perfection.
My name is Octavius A. Newman and I pull rank by translating culture into creative that actually connects, keeping too many tabs open (both in my web browser and in real life), and living by the motto “Culture is the Code.” I pull rank where story meets strategy, while wearing Jordan Cement 3s, and vibing to “All Caps” by MF DOOM. I pull rank with over 10 years of experience in Creative Direction, Storytelling, and Brand Building and make my clients PROUD by always being deeply dedicated to making impactful work. I pull rank by reminding brands: people don’t buy products—they buy meaning. So give them something real to believe in.
My name is Michael, and I pull rank by diving deep into hardcore statistics and causal inference, spending too much time learning new modeling techniques instead of sleeping, and believing there’s always more data to explore. I pull rank in my local library, with my trusty laptop by my side, and to the rhythms of ambient electronic music. I pull rank with +5 years of experience in data-driven roles and make my clients PROUD by always being Determined. I pull rank by advising others: “Never stop learning—there’s always a new skill to master.”
My name is Thomas and I pull rank by bringing together the worlds of coding and SEO, drinking coffee solely for the caffeine, and constantly learning new things. I pull rank from Burleson, TX, from my messy desk, occasionally interrupted by one of our four cats, while sitting silently at a keyboard with only the constant hum of 3D printers in the background. I pull rank with 5+ years of SEO experience, and make my clients PROUD by making their lives easier with innovative solutions to mundane SEO tasks. I pull rank by bringing ideas to life with code and loving every second of it.
My name is Angela, and I pull rank by mixing creativity with analytical skills, mapping out my calendar for focus work, and being a solution-finder. I pull rank in my home office right outside of Atlanta, iced coffee in hand and Pitsky pup at my feet, listening to Lofi Beats or Binaural Focus Music. I pull rank with 8 years of experience in content marketing & SEO and make my clients PROUD by always being proactive. I pull rank by approaching each project with a creative, enthusiastic mindset.
My name is Ayme and I pull rank by taking on navigating organizational dynamics, and forecasting and dismantling roadblocks to success. I listen to music way too loudly at home while getting work done. I pull rank from Brooklyn while listening to Stray Kids and other k-pop songs. I pull rank with 8 years of experience in project management and make my clients PROUD by always communicating clearly and effectively while keeping flows running smoothly and teams on schedule.
My name is Eric and I pull rank by creating outcome-oriented content strategies, constantly making sure my dog knows he’s a good boy, and trusting the process. I pull rank in my home office, with countless sticky notes at my side, and a random YouTube Lofi playlist on in the background. I pull rank with 5+ years of experience in digital marketing and make my clients PROUD by always being useful. I pull rank by reminding others that success is built one small step at a time.
My name is Heather and I pull rank by marrying content, social and SEO to create the most optimal strategies for every opportunity, checking sports news periodically, and counting wins. I pull rank in my book-filled home office, drinking iced coffee and Wild Cherry Pepsi (not together!) and listening to KDot. I pull rank with 19 years of experience in digital marketing with a focus on content and community building and make my clients PROUD by always being reliable and disciplined. I pull rank by staying centered and supporting the team.
My name is Skye and I pull rank by marrying creativity with utility, extending my break time walk around the neighborhood because I stopped to pet an outdoor cat, and “killing my darlings”. I pull rank seated at my petite midcentury modern desk next to the window, wearing sentimental jewelry, and listening to KMHD Jazz Radio. I pull rank with 9 years of experience in design and make my clients PROUD by always being outstanding. I pull rank by advocating for accessibility.
My name is Francine and I pull rank as a patron of the pen who weaves narratives and tells stories, constantly glances out the window to watch the animals (foxes are always up to something), and enjoys sharing a brand’s story with the world. I pull rank in my home office in Connecticut with a cup of herbal tea and my vintage band tee collection while switching between sad indie music, Norwegian black metal, goth rock, and classic rock based on my mood and the vibes of the day. I pull rank with almost 20 years of experience in professional writing and administrative coordination, and make my clients PROUD by always being reliable. I pull rank by understanding that it takes a little more persistence to get up and go the distance.
My name is Nada Zakaria and I pull rank by effectively strategizing while empathizing, snacking, and uplifting others. I pull rank in the NY office, with giant headphones, and my Spotify THINK playlist. I pull rank with 10 years of experience in SEO and make my clients PROUD by always being Urgent. I pull rank by turning ambiguity into clarity and delivering the “so what.” Being real is your superpower, so lead with your vision, and always leave space for others to shine.
My name is Brianna and I pull rank by leveraging my expertise to help companies grow and scale their business. I do this by providing essential marketing tools and creative guidance, while remaining authentic, warm and bubbly. I pull rank at my desk or kitchen island, with a cup of chai tea listening to Stevie Wonder and Solange. I pull rank with 7 years of experience in creative management/media and make my clients PROUD by always being proactive and reliable.
My name is Julie Kuenneke, and I pull rank with a writing style that emphasizes the impact of every word, juxtaposing creativity with expertise, authority, and trust to boost clients to the top of the SERPs. I pull rank with a cold black cup of coffee, listening to The Rolling Stones, and curled up on a couch with a ginger cat and a rescue dachshund mix. I pull rank with more than two decades of experience in PR, marketing, and content creation. I make my clients PROUD by being RELIABLE. I pull rank by understanding that “everywhere you go, there you are.”
My name is Carly, and I pull rank by communicating like an educator, drinking homemade cappuccinos, and embracing nuance. I pull rank in a quiet home office, with my dog sleeping on the floor and instrumental jazz playing softly in the background. I pull rank with 3+ years of experience in SEO content writing, and I make my clients PROUD by always being proactive. I pull rank by answering readers’ questions before they ask them.
My name is Taylor and I pull rank by catching plot twists early, consuming far too much espresso, and seeking to understand everything about everything. I pull rank in a cozy room by the shore, my dingo curled up at my side, and medieval synth beats playing softly in the background. I pull rank with 7+ years of experience in customer service and make my clients PROUD by always being proactive and going the extra mile. I pull rank by never being satisfied with the knowledge I possess —there is always room to grow.
My name is Leo Choodnovskiy, and I pull rank by identifying emerging trends and going on daily refrigerator raids. My work motto is: “The secret to getting ahead is getting started.” I’m often found pulling rank at my favorite coffee shop with my noise-canceling headphones and Japanese jazz playing in my ears. I pull rank with 3 years of experience in content creation and copywriting and make my clients PROUD by always being proactive. I pull rank with this one piece of advice: “When faced with two hard choices, simply toss a coin. Once it’s in the air, you’ll immediately know which side you want it to land on.”
My name is Gillian and I pull rank by turning challenges into opportunities, getting distracted by making too many cups of coffee, and reminding myself that small steps lead to big changes. I pull rank from my vibrant home office, filled with colorful posters and the cozy glow of a flickering vanilla sugar candle. With my notebook in hand and Fleetwood Mac blasting in the background, I tap into my creative flow and let the inspiration take over. I pull rank with 2 years of experience in marketing and make my clients PROUD by always being dedicated—whether it’s brainstorming fresh ideas or going the extra mile to ensure every detail aligns with their vision. I pull rank by never underestimating the power of a fresh perspective.
My name is Talya Camacho and I pull rank by turning data into stories, drinking too much coffee, and always being willing to learn. I pull rank in my living room, next to my cat, and with some Amy Winehouse on. I pull rank with 3 years of experience in marketing and analytics and make my clients PROUD by always being reliable. I pull rank by embracing feedback and striving for excellence.
My name is Dakota and I pull rank by anticipating the needs of the team, sitting in weird positions, and remembering that there is always more to learn. I pull rank in the office and at home with a large jug of ice water and lofi beats playing in the background. I pull rank with 3+ years of experience in Production Management and make my clients PROUD by always being reliable. I pull rank by maintaining a positive attitude and thinking outside the box.
At iPullRank, we believe that SEO should be audience-driven and tightly aligned with content strategy.
Our vision is to create meaningful connections between brands and their audiences by delivering high-quality content and technical prowess to every engagement.
Many of our Fortune 100 clients sign NDAs. That’s why you won’t see brand names as marquees across our case studies.
We’re not just any agency; we’re a productized service that’s dedicated to delivering results and creating value for our clients.
One of the world’s biggest banks paused their paid ad spend because of the success of our content engineering strategy.
We helped a major car publisher site recover after getting hit by every algorithm update for 5 years.
We offer consulting, SEO training & hiring solutions, as well as a customizable rank tracking tool tailor-made to your specific needs.
If this aligns with your goals, let’s schedule a call to be sure you get the agency partner that you deserve.
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
Join Michael King, Andrea Volpini, and Garrett Sussman for a demonstration of tools that can help you address the implications of AI Mode’s query fan-out process and the consequences of personal context on search results.
