Ready to Start Blogging? Tips & Tools to Help You Get Started

You know there’s a content marketing epidemic when everyone from your plumber to your dry cleaner has a blog. With statistics such as: “Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts” (source) “Companies that blog have 97% more inbound links” (source) Blogging is a huge factor from […]

How to Empower Digital Marketing with Data Science

When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a New York Times cover story about how Target broke through to a new level of customer tracking with the help of statistics genius Andrew Pole. Pole […]