The Art of Storytelling & How to Use it to Market Your Brand
There is power in a good story and 2016 was a great example of that. The interesting thing I learned about storytelling in 2016 is that they don’t necessarily have to be 100% true to be effective. Instead, the audience just needs to find their own truth within your narrative. Let’s take a brief (I […]
UX/UI Checklist for Web Design
Every UX/UI designer has their own approach when delivering a rich and engaging user experience and interface. Similarly, here at iPullRank, we have our own design criteria and processes. But at a fast-paced startup agency like ours, timing and resources can be limited, so it’s crucial to map our design process with a tried and […]
Clustering vs. Classification: How to Speed Up Your Keyword Research
Modern keyword research is far beyond collecting a list of keywords and search volume. In our previous post “The Persona-driven Keyword Research Process” by our foreseeing founder Michael King, we discussed the importance of mapping keywords to personas and stages in the user journey/need states. However, most marketers who have actually done keyword research are […]
