Not Your Grandma’s Template: Innovative Design for Your Website

Imagine some websites that you’ve recently visited, and ask yourself, “do they kinda look the same?”. The layout is similar, usually starting with a full-width hero image or looping video with some big tagline overlay. Then follows a CTA and some copy, divided by columns with icons for each one. I have certainly heard my […]
V-Factor: How to Create Marketing Content That Goes Viral

The original title for this blog was V-Factor: How to Make Viral Content but I don’t want to lie to you. Content in of itself isn’t viral because going viral isn’t a guarantee–it’s simply a result of strategically executed content. Content types that go viral one time may fail to garner even half the shares […]
A Content Exercise: Using Link Building Prospecting for Content Brainstorming

Prospecting for link building allows a marketer to delve deeper into the online community they are aiming to reach. On a daily basis, link builders can come across hundreds of relevant sites, absorb new industry-related content, and interact with a multitude of experiences. Adjusting your thought process to focus on content ideas in conjunction with […]
Let Firebase help your next digital campaign development

What is Firebase? “Firebase is a mobile and web application platform with tools and infrastructure designed to help developers build high-quality apps.” —- Wikipedia. So what tools and infrastructure does Firebase have? Firebase has a lot of great features from the development side like a real-time database, authentication, hosting and storage. On the business side […]