Rank & File: How to Tell if Google Needs Your Help With Snippets
At iPullRank, we believe that metadata is all about creating a strong first impression of your content in the environment that it’s being presented. Within the Google environment, the search engine may decide whether or not to use your metadata based on a variety of factors. Amazingly, Google recently rolled out the ability to block […]
Rank & File: How to do Projections for SEO
Like it or not, there will come a time when someone asks you “what is the traffic opportunity for SEO?” Whether it’s to inform sizing for a product team or to justify an investment to a marketing team, you will be pressed to determine what the traffic and revenue potential for an SEO effort is. […]
Rank & File: How to write User Stories for SEO
If you’re still trying to figure out how to communicate your findings to developers to be more effective at getting your recommendations implemented? Well, how do development teams actually work? There is typically a product owner that documents features and functionality ask in the form of narratives called user stories. Over the course of the […]
