Death of Cookies: Customer Tracking in a World of Private Browsing
TL;DR Google Chrome is phasing out third-party cookies by 2022 – apparently in the name of user privacy. With the third-party data market cornered, marketers should focus on first-party data. Individual tracking is out, but Google is investing in a technology called FloC that creates interest-based audiences by tracking group behaviors. Set your alarm because Google has confirmed: the […]
