A top insurance comparison site with an advanced SEO team came to us as they needed a fresh set of eyes to look over their technical SEO and content efforts. They needed our help with stagnant Organic Search Traffic growth and the lack of content to help drive conversions.
The insurance comparison site partnered with iPullRank to help root out and prioritize technical SEO issues that they may have overlooked and also to develop a more robust content ecosystem.
We first conducted a site wide SEO audit to uncover strategic shortcomings that their internal team had missed. We then analyzed their current strategies and implemented a data-driven Integrated Search strategy to further optimize for better Organic Search results. We also discovered outdated pages in sections of the site that were no longer maintained with, identified the ones with links/traffic, then redirected that traffic to pages that are more recent and relevant.
We evaluated their current content ecosystem by conducting an in-depth content audit. We then conducted 2 competitive analyses to scout the playing field. We also supported their efforts in expanding to different verticals of insurance with our competitive analyses. Once we had a clear idea of what types of content will yield good results, we proposed a robust and comprehensive content plan that covers significant shortcomings of the current content ecosystem. We also helped optimize advertising copy, as well as media spend which resulted in a significant increase in conversions.
Increase in Organic Search Traffic YoY
Increase in Total Conversions YoY
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
