Garrett Sussman, Director of Marketing at iPullRank, explores how cognitive biases impact search behavior and what this means for SEO strategies.
As AI reshapes Google search, learn how biases like confirmation bias and the modern version of the marketing funnel, the “messy middle,” will influence future engagement—and discover actionable strategies to design content that aligns with these principles.
What’s covered:
- The Future of Google Search Results: How AI-organized search results will change the user journey.
- Cognitive Bias in Search: The influence of confirmation bias, authority bias, and other biases on the messy middle of consumer behavior.
- Content Strategy Framework: Practical tips for building organic search strategies that address these cognitive biases.
- Adapting to AI-Driven Search: How brands can stay ahead by understanding behavioral patterns and leveraging their brand familiarity for search.
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