See how AI content helped a global eCommerce brand drive $290M+ in revenue and 175% YoY growth.
WHY YOU SHOULD PARTNER WITH THE EXPERTS AT IPULLRANK
iPullRank is the go-to SEO agency for brands that want strategy, execution, and results. We blend technical expertise, content excellence, and AI innovation to drive real growth that your CMO will actually care about.
We’re audience-focused. We understand the person behind the visit.
We really do content engineering. We granularly understand the statistical expectations of content based on what Google ranks.
About Our Client
Industry:
eCommerce Marketplace
Company size:
Large enterprise
Location:
United States
Deliverables:
SEO Audit
SEO Copy Brief
Content Audit
Content Plan
Link-building strategy
Background
A global eCommerce marketplace was setting the stage to go public. They wanted to strengthen their visibility in Organic Search, optimize their content at scale, and drive revenue ahead of their IPO.
GOALS
Increase search engine visibility
Increase transactions from Organic Search
Develop workflows for SEO experimentation
//.the_results_are_the_results
Results
Over
5.4M
More Organic Search Sessions YoY
Over
43.5%
Improvement in the number of transactions YoY
Over
175%
Increase in revenue
There’s a Method to Our Badassness
We initially identified many technical SEO quick wins, including broken links, XML sitemap canonicalization issues, missing structured data, and meta description optimization opportunities.
After the quick wins were implemented, we worked with the SEO team on developing Al content that would strengthen their category pages and internal linking. We wrote a script to produce Al generated content and inject topically relevant internal links into the copy across thousands of category pages. The experiment produced a 167% lift in traffic. We designed and implemented a custom detailed workflow that allowed the SEO team to A/B test future hypotheses and implement them at scale after our engagement.
Ultimately, I hired Mike’s team because of his proven expertise and his results-driven approach. His ability to work well with internal and external partners and integrate his recommendations into existing marketing efforts was very valuable to the team.
Tony Carpentiere
Sr. Manager of Digital Strategy and Experiences @ American Express OPEN
Gimme, Gimme More Case Studies
//.financial_services
+++
$2.4 BILLION
in incremental revenue
One of the world’s biggest banks paused their paid ad spend because of the success of our content engineering strategy.