//.ecommerce_marketplace

$290 Million

in revenue

Over

5.4M

More Organic Search Sessions YoY

Over

43.5%

Improvement in the number of transactions YoY

Over

175%

Increase in revenue

See how AI content helped a global eCommerce brand drive $290M+ in revenue and 175% YoY growth.

WHY YOU SHOULD PARTNER WITH THE EXPERTS AT IPULLRANK

iPullRank is the go-to SEO agency for brands that want strategy, execution, and results. We blend technical expertise, content excellence, and AI innovation to drive real growth that your CMO will actually care about.

 

We offer results-driven, productized services.

We’re audience-focused. We understand the person behind the visit.

We really do content engineering. We granularly understand the statistical expectations of content based on what Google ranks.

About
Our Client

Industry:

eCommerce Marketplace

Company size:

Large enterprise

Location:

United States

Deliverables:

  • SEO Audit
  • SEO Copy Brief
  • Content Audit
  • Content Plan
  • Link-building strategy

Background

A global eCommerce marketplace was setting the stage to go public. They wanted to strengthen their visibility in Organic Search, optimize their content at scale, and drive revenue ahead of their IPO.

GOALS

  • Increase search engine visibility
  • Increase transactions from Organic Search
  • Develop workflows for SEO experimentation

//.the_results_are_the_results

Results

Over

5.4M​

More Organic Search Sessions YoY​

Over

43.5%​

Improvement in the number of transactions YoY​

Over

175%​

Increase in revenue​

There’s a Method to Our Badassness

We initially identified many technical SEO quick wins, including broken links, XML sitemap canonicalization issues, missing structured data, and meta description optimization opportunities.

After the quick wins were implemented, we worked with the SEO team on developing Al content that would strengthen their category pages and internal linking. We wrote a script to produce Al generated content and inject topically relevant internal links into the copy across thousands of category pages. The experiment produced a 167% lift in traffic. We designed and implemented a custom detailed workflow that allowed the SEO team to A/B test future hypotheses and implement them at scale after our engagement.

Ultimately, I hired Mike’s team because of his proven expertise and his results-driven approach. His ability to work well with internal and external partners and integrate his recommendations into existing marketing efforts was very valuable to the team.

Tony Carpentiere

Sr. Manager of Digital Strategy and Experiences @ American Express OPEN

Gimme, Gimme More Case Studies

//.financial_services

+++

$2.4 BILLION

in incremental revenue

One of the world’s biggest banks paused their paid ad spend because of the success of our content engineering strategy.

//.ecommerce

+++

$290M

in revenue

AI content for their category pages led to sustained visibility for a global eCommerce marketplace.

//.media_publisher

+++

130%

in traffic recovery

We helped a major car publisher site recover after getting hit by every algorithm update for 5 years.

READY TO TAKE YOUR SEARCH VISIBILITY TO THE NEXT LEVEL?

We offer consulting, SEO training & hiring solutions, as well as a customizable rank tracking tool tailor-made to your specific needs.

If this aligns with your goals, let’s schedule a call to be sure you get the agency partner that you deserve.