A process designed for you

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Countless hours of researching, developing, refining, and executing our strategies have delivered countless wins for our clients. 

We partner with clients on a process that’s reliable and flexible. Your results are what matter.

We’ve made it our business to master this complex animal for you and we’re darn PROUD of our work.

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OUR PROCESS

All of our services can benefit companies at any stage but are ideal for enterprises. Each process is cyclical. It starts with research and concludes with measurement. Strategy, implementation, and iteration drive results. Contact us to find our how we can get you started.

OUR PROCESS

Our services benefit companies at every stage of growth but are ideal for enterprises. Each process is cyclical. It starts with research and concludes with measurement. Strategy, implementation, and iteration drive results.

Contact us now to find out how you can get started.

1. STRATEGIC PLANNING

Strategic Planning determines the Who, What, Why and When questions that keep the process sailing smoothly. If Content Strategy is the meat, Strategic Planning is the recipe that brings it all together.

2. CONTENT STRATEGY

Content Marketing is the new buzzword at every marketing agency, but Content Strategy is what propels it to victory. Our Content Strategy process takes into account real customer data and industry research, and turns it into meaningful pieces of content that will delight your audience.

3. TECHNICAL DEVELOPMENT

This is the part of digital marketing that most people wish they could avoid, which is why we handle it for you. With our Site Auditing, Site Building and Solutions Architecture offerings, we seamlessly tackle the “under the hood” tasks so all you have to do is sit back and enjoy the implementation.

4. PROMOTION

Even the best of content is useless if nobody sees it. We work hard to research, strategize and create your content, so we work equally hard to give it wings. We reach out to the top social influencers and channels as well as leverage paid media to ensure that your content gets visibility on the most impactful platforms.

5. MEASUREMENT

This is the other segment of digital marketing that everybody wants, but nobody wants to do. You’re in luck. We’re a data-driven agency that loves to check your progress. We measure the RIGHT things in the RIGHT way so all you see is results.

6. OPTIMIZATION

Good is never good enough, especially when it comes to your content. We perfect the processes and refine the systems because we believe there is always a way to make things even better.

6. OPTIMIZATION

Good is never good enough, especially when it comes to your content. We perfect the processes and refine the systems because we believe there is always a way to make things even better.

1. STRATEGIC PLANNING

Strategic Planning determines the Who, What, Why and When questions that keep the process sailing smoothly. If Content Strategy is the meat, Strategic Planning is the recipe that brings it all together.

2. CONTENT STRATEGY

Content Marketing is the new buzzword at every marketing agency, but Content Strategy is what propels it to victory. Our Content Strategy process takes into account real customer data and industry research, and turns it into meaningful pieces of content that will delight your audience.

5. MEASUREMENT

This is the other segment of digital marketing that everybody wants, but nobody wants to do. You’re in luck. We’re a data-driven agency that loves to check your progress. We measure the RIGHT things in the RIGHT way so all you see is results.

4. PROMOTION

Even the best of content is useless if nobody sees it. We work hard to research, strategize and create your content, so we work equally hard to give it wings. We reach out to the top social influencers and channels as well as leverage paid media to ensure that your content gets visibility on the most impactful platforms.

3. TECHNICAL DEVELOPMENT

This is the part of digital marketing that most people wish they could avoid, which is why we handle it for you. With our Site Auditing, Site Building and Solutions Architecture offerings, we seamlessly tackle the “under the hood” tasks so all you have to do is sit back and enjoy the implementation.

What you can expect when you partner with iPullRank

Working with the iPullRank Team

When you launch a project with us, we put your needs front and center. Our relationship is personal, organic, and focused on results. Your agency needs to be flexible, dedicated, and driven to deliver a higher standard of SEO and content. 

We partner with you each step of the way. Every single member of your pod will work with you to get your business where you need it to be. iPullRank is fueled by our PROUD values. That’s why you choose us.

How Your Projects are Developed and Managed

iPullRank approaches your projects using an agile framework. We operate in 2-week sprints, meaning every two weeks we map out what you want to accomplish based on the bandwidth of our pod members. 

Flexible Sprint Planning

Project assignments selected for each sprint are aligned with your needs. We’ve structured our process to drive as much impact for you as quickly as possible. We will prioritize what your team is prepared to act on.

  • SEO Site Audit Example: If we produce your SEO Site Audit, but you’re not ready for implementation, then that artifact will just sit around. We’ve found value in working in tandem with your team’s bandwidth and resources. We focus on prioritizing the delivery of what you need when you’re ready to take action on it.

Your Benefit:

It’s not our team powering through a waterfall project because it’s planned at the original outset. We have the flexibility to pivot over to your priorities as they come up.

Spring Planning Example

If an SEO opportunity comes up that you’d prioritize, we’re not going to bury it simply because we had a competitive analysis initiative next up on the schedule.

Get To Know Your Pod

When you partner with iPullRank, you’ll be working closely with a dedicated pod of SEO and Content experts, trained by Mike and the iPullRank team. Each pod is made up of a set of key roles to make sure your project succeeds on your terms.

Account Manager

They are the main point of contact, the quarterback of the iPullRank team. They manage our relationship with you and they manage your project from start to finish. They also serve as your account strategist to ensure from a big-picture view that your needs are always met and exceeded.

SEO Engineer

They handle all of your technical SEO. The SEO engineer conducts SEO audits, works directly with your engineering team, and writes user stories for the technical implementation of our recommendations. They’re like a composite of a product manager and an SEO. Additionally, their engineering skills allow them to build proofs of concept for you and actualize our innovative SEO ideas.

Real example application

If we design a solution, but you don’t have the bandwidth to build out the idea in your environment, then that recommendation is a useless dead end. If we can build the proof of concept so you can see it in action, then we can realistically move that project forward and you’ll feel compelled to responsibly invest your resources into the solution.

Actual iPullRank client projects produced this past year: 

  • Automated internal linking structures
  • Natural Language Generation
  • Automated Disavow Files

Content Strategist

They orchestrate the design, innovation, governance, and execution of content systems. The content strategist is also the source of content creation ideas. They identify and build workflows and governance models to ensure your content projects are effective within your organization.

  • They don’t design one-off ideas like an infographic. They design repeatable and scalable frameworks that your entire team can buy into and use yourself.
  • The content strategist will conduct workshops with your team on: 
    • Voice and tone
    • Information architecture and taxonomy
    • Affinity discovery and audience research
  • Content strategists work hand in hand with our SEO engineers and analysts ingesting information in the form of structural content recommendations, keyword research, and audience analysis so they can build content systems that resonate with your audience while achieving your business goals.

Data Analyst

They act as the bookends for the project with important responsibilities at the beginning, middle, and end of your initial contract. 

  • They conduct the primary market research for your projects. They will produce the initial strategic planning deliverables to set the entire project on track. With contributions from the entire pod, they conduct:
    • Audience research 
    • Competitive analysis
    • Measurement planning and reporting
  • The magic of the Analyst manifests when the project is in flight. They have the unique ability to mine the data and determine new insights, new opportunities, and new campaigns that the rest of the iPullRank team can execute for you.
  • This role combines a quantitative and qualitative skillset (data interpretation and human-centric critical thinking) that dictates our higher standard of SEO.

Content Production Team

Led by our Director of Content Strategy, this collaborative group executes on the content ideas created by the core pod. We have a network of over 100 content creators with a range of subject matter expertise that we can tap into at any point for your project.

This team consists of:

Content Producer

They effectively act as our project managers specifically for content.  They facilitate the production, editing, and finalizing to ensure the project hits our agreed-on due dates and milestones.

Copy Editor

They make sure that the content meets everyone’s expectations and is optimized.

Agency vetted designer and developer specialists

These professionals are selected for each bespoke project depending on their expertise.

How You Can Scale with Us

iPullRank is built to scale. 

We are primed to scale because we build your solutions on top of automation. We have access to all of the best tools in the space and we build a layer of custom solutions internally that allows us to surface those insights more effectively. Our team’s expertise turns those insights into actions that we work with your team to implement.

How Our Content Creation Networks Work

Our content production team works with our network of content creators. 

The content strategist works with the content producer to make your tailored strategy come to life. The content producer hand-picks the best creators from our vetted content network of subject matter experts for each individual project. 

The content producer has engineered an exhaustive and detailed content brief that guides our content creators. Drafts returned by our content creators are then reviewed by our Copy Editor. For the 10x layer of our deliverables, we integrate our developers and designers to elevate the written content.

Quality is baked into our content strategy. 

There are a series of quality checks that need to be adhered to in order to pass our quality standards. Quality is documented in our briefing process at the beginning of every content project. Once you have reviewed the content, we are happy to produce revisions to ensure that everything is meeting and exceeding expectations.

What are our Consulting Sessions?

At the end of the day, we’re trying to do what it takes to drive results for you. We meet with you as frequently as you need to. Some clients prefer multiple meetings per week, others prefer bi-weekly. We align with the cadence that makes the most sense for you. 

We come to calls prepared to further contextualize the work. We’re not producing cookie-cutter, paint-by-numbers work. We’re using our deliverables intentionally, as the frame to get to a result. Each call contextualizes how we can use your deliverables as a tool to help you hit your goals and solve new problems.

Partner with iPullRank

Work with an agency that’s at the forefront of innovation. You’ve got opportunities that are dying to bubble up to the surface. With over $4 Billion in incremental revenue generated for other clients, where’s your slice of the pie? Come eat with us and pull rank.

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