For whatever reason, the debate over subdomains vs subdirectories just. won’t. die. However, I’m going to be the guy in the “prove me wrong” meme about this subject until I see some definitive evidence otherwise. I’ve been a part of too many projects where we have seen migrations in both directions and the subdomain -> subdirectory always yields better Organic Search performance.
More often than not, from an SEO perspective, the problem that companies are trying to solve with subdomains is better solved with a reverse proxy.
In this episode of Rank and File, I talk about how a reverse proxy can be a valuable solution to your subdomain problem and why.
Over to you, how have you effectively solved the subdomain vs subdirectory problem?
Latest posts by Mike King (see all)
- Rank & File: How to React to Algorithm Updates - February 14, 2020
- Rank & File: Why a Reverse Proxy is Better than a Subdomain - February 13, 2020
- Rank & File: Why “SEO Content” Is Not a Thing - February 12, 2020