The RANKABLE Podcast

Executing SEO Project Management - Episode 82


In episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO.

Montse gives us the rundown of why projects fail, how to monitor your projects and position them for success, and also the role that site size plays in the approach.

We also discuss her thoughts on how a recession might impact an organization’s SEO and marketing efforts.

Episode Time Stamps

  • [0:00] Intro
  • [1:02] Project Management for SEO
  • [5:20] How Long Do SEO Projects Take to Complete
  • [7:15] Why Do SEO Projects Fail
  • [10:03] How to Document SEO Performance
  • [12:40] Setting Up Projects for Large Websites
  • [14:29] SEO in a Recession
  • [15:35] Managing Uncertainty
  • [20:35] Rapid Fire Rankings 🔥

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This Week's guests

Montse Cano

Title: International SEO and Digital Marketing Consultant

Bio: Montse Cano is a seasoned, all-round SEO and digital marketer and project manager who specializes in integrating the digital marketing areas to maximize marketing and business results.

Podcast References:


Rank your top 3 anything:

  • Chocolate
  • Chocolate
  • Cheese

Rank your best SEO marketing win:

One of the best has been performing a replatforming during 2020 under extremely tight circumstances.

Rank your Top 3 SEO tools:

Rank your best SEO trick or tactic:

Pay attention to your website or mobile app over time.

Rank what you love most about SEO as an industry:

  • Constantly learning about SEO
  • Website migrations
  • Website audits

Rank the top 1-3 SEO or Marketers that you most look up to:

Rank your number one cause/charity that you want to promote:

Red Cross

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson