Clustering vs. Classification: How to Speed Up Your Keyword Research
Modern keyword research is far beyond collecting a list of keywords and search volume. In our previous post “The Persona-driven Keyword Research Process” by our foreseeing founder Michael King, we discussed the importance of mapping keywords to personas and stages in the user journey/need states. However, most marketers who have actually done keyword research are […]
How to Empower Digital Marketing with Data Science
When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a New York Times cover story about how Target broke through to a new level of customer tracking with the help of statistics genius Andrew Pole. Pole […]
4 Hacks for Discovering Your Brand Voice
By Dinuki Suraweera Not having a clear brand voice can feel like the movie Eat, Pray, Love. Julia Robert’s character, Elizabeth, prior to her trip to find herself, is what I like to call a hot mess. Confused and lacking direction. But after doing some explorative self-assessments (mostly by eating Italian food and lots of […]
The Persona-Driven Keyword Research Process
This being my second time building an SEO Strategy practice from scratch I’ve gotten to put a lot of what I learned from the first go-round into play the right way. Given the inevitable interagency interactions, I’ve gotten the opportunity to endure and see a lot of different agency deliverables and for the most part, […]
