8 Things I Learned About Responsive Websites as a Front-End Rookie (Part 2)
In the first article, we talked about the goal of a responsive website, how to take mobile into consideration, responsive fonts, and media queries. To review my previous post on these topics, check it out here. In part 2, I will share four of the latest insights I’ve gained from recent responsive design projects. Responsive […]
Why Your Link Building Gets Rejected & How to Fix It
Depending on your link building strategy, manual outreach may be a part of your overall process – to reach out and build relationships with individuals, organizations and professionals that will find your client’s content both useful and valuable. A key item to consider when evaluating successful outreach is understanding patterns and gathering insights in order […]
How to Get the Whole Number Search Volumes that You Miss
Google’s erosion of keyword data continues to feel increasingly unfair. It started with not provided (aka Google Secure Search) on the measurement end and now the AdWords Keyword Planner has become more useless for determination of keyword value on the strategic side. Perhaps this is Google’s way of forcing Organic Search practitioners to shift their […]
5 Mistakes Every Account Manager Should Avoid
Clients come in all different shapes and sizes across all verticals and industries. While each one comes with their own unique personality and style of doing business, there are certain faux pas that every account manager should absolutely avoid. These mistakes can cost even the most seasoned account manager a client’s business and a large […]
How to ‘MacGyver’ Customer Segmentation
You’re in a pinch and you need segmentation Working in an agency, and a very small one at that, things tend to move at a rapid pace. I oftentimes find that I am under the gun to produce. Clients want tangible recommendations, results, and most importantly, return on investment (as they should). Multiply a single […]
Don’t Call Us Marketers: How MozCon Defined the New Normal of Digital Marketing
It all started with a Slack message from our CEO, Mike King. Seven lucky iPullRankers were going to one of the largest and highly-rated digital marketing conferences in the country, MozCon. On a beautiful Sunday morning, we left our NYC agency grind behind to get on a flight to Seattle and attend Moz’s “not so […]
Dr. Epstein, You Don’t Understand How Search Engines Work
Every few months an undercooked analysis of a Google conspiracy comes across my desk. With the election, our media is in high gear of perpetuating inane ideas. You can’t blame them too much, after all the election is pretty laughable. Noted Google-hater and senior research psychologist Dr. Robert Epstein is back, on SputnikNews.com, to throw […]
How the Inc 500 Retail Companies Are Performing in SEO
With the rise of the digital age the “brick and mortar” shopping experience has now been digitized and made accessible to the user in the comfort of their home. It’s no wonder that the retail industry boasts phenomenal SEO, ranking in the top five performing verticals. In the Vector Report, an SEO study of the […]
SEO Performance of the Inc 500 Travel & Hospitality Companies
One of the biggest challenges facing Travel & Hospitality companies is delivering an outstanding and personalized experience for the customers, according Deloitte’s 2024 Travel and Hospitality Industry Outlook. The number of Travel & Hospitality companies that made it onto the Inc. 500 list in 2015 is down from the previous year. However, in the latest […]
How are the Fastest Growing Health Companies Performing in SEO?
As defined by Inc. magazine, the health industry broadly comprises everything from pharmaceuticals and medical services to fitness and health products. In our Inc 500 analysis, we studied the 57 companies that fell into this category. Making up 11% of the Inc 500 list, it’s clear that these fast growing companies are excelling at creating […]
How We’d Do Content Strategy for FitBit
If you haven’t heard yet of this tiny giant taking the fitness world by storm, Fitbit is a small device that attaches to your wrist or body and helps wearers achieve fitness goals by tracking physical activity. Not just a run-of-the-mill pedometer, Fitbit is a hybrid of an accessory and technology, offering a wide selection […]
Top 5 Mistakes I Made as a New Copywriter
I hope I don’t get fired for this post. However, I have decided to choose possible copywriting martyrdom in order to save other copywriters from making the same mistakes that I did. Let’s start at the beginning. When I first got hired at iPullRank, I was fresh out of ad school. Like most ad school […]
What It’s Like to Interview at iPullRank
Generally speaking, interviewing is an odd thing. People give snapshots of each other wherein we try to ask and say the right things to someone to make a judgment call about whether the company is the right fit for the employee and vice versa.
Ready to Start Blogging? Tips & Tools to Help You Get Started
You know there’s a content marketing epidemic when everyone from your plumber to your dry cleaner has a blog. With statistics such as: “Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts” (source) “Companies that blog have 97% more inbound links” (source) Blogging is a huge factor from […]
How to Empower Digital Marketing with Data Science
When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a New York Times cover story about how Target broke through to a new level of customer tracking with the help of statistics genius Andrew Pole. Pole […]
