When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a…
When I first got hired as a Digital Marketing Analyst, I didn’t know what to expect. From the beginning, there were high expectations of me to become diverse and execute…
Understanding One Simple Word Will Help You Build Brand Loyalty There are two ways to make more money in any business: You can grow your customer base by getting new…
I’ve spent nearly my entire professional life working at CBSSports.com. Working for one of the major four broadcasting companies was an amazing experience with a lot of perks. I entered…
Remember the good ol’ days when you would sit down with your family to watch the Friday night line-up? Everyone would huddle around the TV, glued with uninterrupted attention. There…
Understanding the relationship between the design and development process has been a crucial part of my role as a UX/UI designer at iPullRank. My background in design and technology definitely…
Content strategists, brace yourselves! I’m about to make content auditing a whole lot easier for you. But before I do, please allow me to be brutally honest. Content audits suck! (Although…
When more and more different types of devices come on the market, responsive becomes especially important to ensure the user experience for websites. However, responsive is such a complicated concept…
A little over a year ago, the brilliant AJ Kohn wrote a post called My Favorite SEO Tool Isn’t An SEO Tool wherein he spoke at length about some of…
Like thousands of other red-blooded American males across the country, I graduated college “knowing” in my heart that a career in finance was the path for me. The lifestyle it…
Despite all of the changes that have happened since I started doing digital marketing, one thing remains constant, the need to pull down unstructured data from web pages. Many of…
By Dinuki Suraweera Not having a clear brand voice can feel like the movie Eat, Pray, Love. Julia Robert’s character, Elizabeth, prior to her trip to find herself, is what…
As a marketing technologist, I can tell you that, frankly, there are many too many marketing technology solutions out there. I’m sure you’ve seen that aesthetically challenged image that keeps…