What Does A Digital Marketing Analyst Do?
When I first got hired as a Digital Marketing Analyst, I didn’t know what to expect. From the beginning, there were high expectations of me to become diverse and execute on a number of facets within this crazy, fast paced world we call Digital Marketing. As I reflect on how much I’ve learned over the course […]
3 Simple Steps to Building Brand Loyalty
Understanding One Simple Word Will Help You Build Brand Loyalty There are two ways to make more money in any business: You can grow your customer base by getting new people to buy or use your product, OR you can sell more of your products and services to your existing customers. While the former is […]
5 Lessons I Learned Going from a Fortune 500 to a Startup
I’ve spent nearly my entire professional life working at CBSSports.com. Working for one of the major four broadcasting companies was an amazing experience with a lot of perks. I entered CBS as a page and worked my way to Managing Producer at CBSSports.com in a little more than six years. Working with a team of […]
How To Uncover Your Competitors’ Strategies With A Brand Mention Audit
This week, we’re thrilled to welcome Razvan Gavrilas, Founder and Chief Architect of cognitiveSEO to the iPullRank blog. By Razvan Gavrilas | @razvan_gavrilas | cognitiveSEO Having a lot of mentions of your brand on the web and basically earning media attention is a great asset. Yet, it is just half of the battle. Knowing where brand mentions come from […]
5 Digital Consumption Habits to Inform your Content Strategy (& 1 That Shouldn’t)
Remember the good ol’ days when you would sit down with your family to watch the Friday night line-up? Everyone would huddle around the TV, glued with uninterrupted attention. There were no cellphones to live tweet Family Matters. No status updates to post during commercial breaks and no recommended programming because you weren’t binge-watching on […]
Designer and Developer Collaboration: Practical Advice for Efficient Communication
Understanding the relationship between the design and development process has been a crucial part of my role as a UX/UI designer at iPullRank. My background in design and technology definitely helped, but working in our agency environment has expanded my perspective even more. Even though a lot of people believe that designers and developers think […]
9 Problems With Content Audits (And How To Solve Them)
Content strategists, brace yourselves! I’m about to make content auditing a whole lot easier for you. But before I do, please allow me to be brutally honest. Content audits suck! (Although they don’t have to). No digital marketer in the world has ever woken up in the morning and said, “Ahh, I can’t wait to manually […]
8 Things I learned About Responsive Websites as a Rookie Front End Dev (Part 1)
When more and more different types of devices come on the market, responsive becomes especially important to ensure the user experience for websites. However, responsive is such a complicated concept that there is no single tutorial or course that can teach you everything about it. The best way to learn responsive website design and development […]
6 Things You Should Know About in Chrome DevTools
A little over a year ago, the brilliant AJ Kohn wrote a post called My Favorite SEO Tool Isn’t An SEO Tool wherein he spoke at length about some of the features of Chrome Developer Tools that he gets a lot of mileage out of. Initially, I thought to myself, yeah DevTools is great, but […]
From Derivatives to Digital Marketing – how a decade-long career in finance set me up for agency life
Like thousands of other red-blooded American males across the country, I graduated college “knowing” in my heart that a career in finance was the path for me. The lifestyle it afforded, the nature of the work, and the fact that every one of my other buddies was getting into the same field only further drove […]
How to Scrape Every Single Page on the Web
Despite all of the changes that have happened since I started doing digital marketing, one thing remains constant, the need to pull down unstructured data from web pages. Many of us call this “screen scraping” or just “scraping.” And you can find hundreds of people on every freelance hiring site that will do this for […]
4 Hacks for Discovering Your Brand Voice
By Dinuki Suraweera Not having a clear brand voice can feel like the movie Eat, Pray, Love. Julia Robert’s character, Elizabeth, prior to her trip to find herself, is what I like to call a hot mess. Confused and lacking direction. But after doing some explorative self-assessments (mostly by eating Italian food and lots of […]
6 Marketing Tools We Use That No One Else Really Talks About
As a marketing technologist, I can tell you that, frankly, there are many too many marketing technology solutions out there. I’m sure you’ve seen that aesthetically challenged image that keeps getting busier and busier each year with all of the marketing and ad tech solutions. We’re in the middle of the MarTech cash grab. I […]
Navigating the Career Accelerator – My Experience at Startup Institute
Whether you are a job seeker or gainfully employed, the term “career accelerator” seems to be trending these days. And to be honest, I can’t think of any other words that sound so good together (except maybe “free food”). As a former marketer turned stay-at-home mom, I voluntarily left the workforce, knowing that I wanted […]
6 Epic Lessons I Learned From My First Agency Job in 2015
“I Knew Working at a Marketing Agency Would Be F*cking Hard, But I Had No Idea It Would Be This Awesome” There comes a point in every person’s life where tremendously difficult decisions have to be made. That point came for me in December of 2014. At that time, I was extremely dissatisfied with where […]
