AI in Content and SEO
Friend or Foe?
AI generative content has gone mainstream. Content creators are terrified that they’ll be replaced. SEOs are declaring that SEO is dead. Too many companies aren’t familiar with the opportunities and risks of the tools and the tech.
Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.
What the AI in Content and SEO Guide covers:
Right now, some companies are twiddling their thumbs while other businesses are rapidly experimenting.
Now’s the time to develop processes and policies for your AI generation.
But it’s also critical that you understand the limitations and the risks of the technology.
In this guide, we’ll prepare you for the next major shift in SEO and marketing:
- 30+ pages of AI generation analysis and education
- Insights from 3 industries using AI in content creation including, Health, Media, and Financial Services
- 3 use cases for AI generation in technical SEO processes
This guide covers everything you need from AI definitions to SEO AI use cases and all of the considerations in between:
- What is Generative AI?
- Google’s Response to Generative AI
- Industry Reception
- The Risks of Using Generative AI for Your Content
- Potential Strategies for Generative AI
- How AI can Help Technical SEO Efforts
- Preparing for the Next Iterations
- Our Plans for Generative AI
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AI in COntent and SEO: Friend of For?
Discover the risks and opportunities of AI generation
AI in Content and SEO | Sneak Peek
Introduction
One of the biggest trends at the start of 2023 is the impact of artificial intelligence on content creation. Some companies have publicly announced they’re all in, while others have hesitated to discuss their use of AI. There’s one thing everyone agrees on: Generative AI still has a long way to go.
Everyone’s jumping to debate the role of AI in content creation, but no one seems to be asking the bigger questions:
- What happens when every organization in a sector is using the same databases to research and generate their content?
- How will you differentiate your AI-generated content from your competitors’?
Generative AI can’t create truly new content – yet. If too many organizations use out-of-the-box AI platforms, they’ll soon saturate the landscape with cookie-cutter content. There’s no secret recipe: Success with generative AI will depend on a creative approach.
Like it or not, it’s crucial to figure out how to use generative AI now. Its power and popularity are exploding, and it’ll become omnipresent over the next few years. When that happens, organizations that figured out how to use it early will have a serious advantage over those that didn’t.