Mike King was the 2020 Search Engine Land Awards Search Marketer of the Year


Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRankMike consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.

Inside the brain of Mike King

Check out Mike King’s best blog posts. Dropping insights on the AI content revolution, the Vertex Embeddings with Screaming Frog, your Smurf’s guide to marketing personas and so much more. He covers topics ranging from in-depth technical SEO to entrepreneurship.

Learn the SEO use cases when you leverage Screaming Frog’s new feature to run bespoke JS functions and generate vector embeddings from OpenAI.

Read Mike’s Tactics for Vector Embeddings with Screaming Frog

Learn how a content relevance score against the top query results can determine whether your SEO strategy should focus on links or content.

Read Mike’s Explanation of Content Relevance for SEO

Discover why you need to build a generative AI content strategy at the organizational level to future-proof your content and brand direction.

Read Mike’s Playbook for Generative AI Content Strategy


Here are Mike King’s most insightful webinars, discussing relevant and up-to-date SEO, Contest Strategy, and Generative AI topics.

Led by thought-leader and Search Engine Land Marketer of the Year, Michael King, we partner with our clients to deliver persona-driven SEO, actionable data-driven deliverables, and revenue-generating results.

We wrote the book on Javascript SEO. Now, we’re pioneering new techniques using machine learning and natural language processing to offer content engineering services to enterprise businesses and Fortune 500 companies. 

There’s no technical or creative challenge too big. We’re the agency that other agencies call for a free approach and perspective. We’re PROUD of our work and excited to work with you.


The Founder and Managing Director of iPullRank, Michael King (aka @iPullRank on Twitter), has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands.

Previously, Mr. King was the marketing director for iAcquire where he led growth initiatives and the transition from link building into content marketing initiatives including market research, content strategy, social strategy, and on-page SEO. Prior to that, he led the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Publicis Modem was his second agency within the umbrella as he was a member of the SEO team at Razorfish contributing to many wins for Ralph Lauren, Hawaiian Airlines, ABC, ADT, State Farm, and a number of Johnson & Johnson and Genentech brands.

As a contributor to leading industry blog Moz (formerly SEOmoz) with previous contributions to SearchEngineWatch, Unbounce, and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO, Inbound Marketing, and Owned Media as a whole. This is best illustrated by the Keyword-Level Demographics methodology Mr. King developed in 2011 that allows marketers to perfectly measure and target persona types.

Mr. King has simultaneously made the transition to sought-after speaker delivering memorable talks at many conferences internationally and domestically from Australia to Israel and all stops in-between. Notable appearances include SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced, and MozCon. Mike is also a published author contributing to Rand Fishkin and Thomas Thomas Høgenhaven’s “Inbound Marketing and SEO” book

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