The RANKABLE Podcast

Episode 78 - Untapped Superpowers of Data Science and SEO

FEATURING Lazarina Stoy

In episode 78, Lazarina Stoy of Intrepid Digital details the highlights that can emerge when we combine the worlds of SEO and Data Science.

She explains what tools we can use to collect and analyze data and how we can present it in an easily digestible way for C-level members of an organization to uncover real wins.

We also discuss entities, sentiment analysis, and the role that data plays in SEO campaigns. What should you look for when trying to weed out unreliable data?

Episode Time Stamps

  • [0:00] Intro
  • [1:41] Google Data Studio For Reporting
  • [4:44] Best Practices for Presenting to C-Suite
  • [6:40] Tools to Connect Data
  • [10:02] Reliable Data
  • [13:30] Using Entity Extraction to Build SEO Strategies
  • [16:45] Using Entities for Sentiment Analysis
  • [19:35]  Common Challenges in Machine Learning
  • [20:50] How you can use Fuzzy Matching to solve SEO problems
  • [23:12] Testing Machine Learning for SEO
  • [26:45] Rapid Fire Rankings 🔥

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This Week's guests

Lazarina Stoy

Title: SEO & Data Science Manager

Business: Intrepid Digital


Bio: Lazarina is the SEO & Data Science Manager at Intrepid Digital. She is passionate about SEO, data science, machine learning, automation and analytics, and creates educational resources for SEO people on these topics, as well as Data Studio dashboards.

Podcast References:


Rank your best SEO marketing win:

It’s just one. It’s building relationships.

Rank your Top 3 SEO tools:

Rank your best SEO trick or tactic:

  • Repurposing Content
  • Pattern Identification from SERPs
  • Working with Entities

Rank what you love most about SEO as an industry:

The ability to learn everyday.

Rank the top 1-3 SEO or Marketers that you most look up to:

Rank your number one cause/charity that you want to promote:

People that know me know I’m a huge fan of taking care of animals in any way, shape, or form that you can.

I have 2 cats and I have a dog that I’ve been taking care of for such a long time now and I’m super happy about that.

So, I would encourage anyone that wants to foster, adopt, or donate a couple of hours of volunteer work to an animal shelter nearby you. Or even donate a pound of food.

You’ll be super, super happy after you’ve done that.

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.