[0:38] What is rank tracking?
[1:08] The history of rank tracking
[2:51] Why rank tracking matters
[4:19] The fundamental flaw with rank tracking software
[4:35] How Google and SEOs measure rankings
[6:29] How rank tracking has changed
[12:47] How should you be rank tracking?
[21:39] The gaps in rank tracking
[28:05] Why you should be tracking SERPs
[32:11] Rank tracking, SERP tracking, and topic clustering
[39:12] Rank parsing re-run to analyze historical data
[40:01] The wall between paid and organic
[41:58] Using Exact Science to address these rank tracking problems
In this webinar, Mike King and John Murch break down the state of rank tracking and what tools need to do to evolve with the SERPs:
Don’t forget to please SUBSCRIBE on YouTube if you enjoy the webinar.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
