5 Marketing Pitfalls to Avoid on the Buyer’s Journey
Ignoring any stage of the buyer’s journey can spell disaster for your marketing plan. Read and avoid these 5 marketing pitfalls to meet your buyer’s where they are.
How are the Fastest Growing Health Companies Performing in SEO?
As defined by Inc. magazine, the health industry broadly comprises everything from pharmaceuticals and medical services to fitness and health products. In our Inc 500 analysis, we studied the 57 companies that fell into this category. Making up 11% of the Inc 500 list, it’s clear that these fast growing companies are excelling at creating […]
How to Empower Digital Marketing with Data Science
When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a New York Times cover story about how Target broke through to a new level of customer tracking with the help of statistics genius Andrew Pole. Pole […]
What Does A Digital Marketing Analyst Do?
When I first got hired as a Digital Marketing Analyst, I didn’t know what to expect. From the beginning, there were high expectations of me to become diverse and execute on a number of facets within this crazy, fast paced world we call Digital Marketing. As I reflect on how much I’ve learned over the course […]
9 Problems With Content Audits (And How To Solve Them)
Content strategists, brace yourselves! I’m about to make content auditing a whole lot easier for you. But before I do, please allow me to be brutally honest. Content audits suck! (Although they don’t have to). No digital marketer in the world has ever woken up in the morning and said, “Ahh, I can’t wait to manually […]
4 Hacks for Discovering Your Brand Voice
By Dinuki Suraweera Not having a clear brand voice can feel like the movie Eat, Pray, Love. Julia Robert’s character, Elizabeth, prior to her trip to find herself, is what I like to call a hot mess. Confused and lacking direction. But after doing some explorative self-assessments (mostly by eating Italian food and lots of […]
6 Epic Lessons I Learned From My First Agency Job in 2015
“I Knew Working at a Marketing Agency Would Be F*cking Hard, But I Had No Idea It Would Be This Awesome” There comes a point in every person’s life where tremendously difficult decisions have to be made. That point came for me in December of 2014. At that time, I was extremely dissatisfied with where […]
