What happened at this year’s Google I/O? Will you use Google Lens? Google is working on providing more inclusive search results. New video reports coming to Google Search Console.
In this week’s episode, we also cover Link stacks, keyword mapping to site architecture, and a new Core Web Vitals study.
Host: Garrett Sussman | Demand Generation Manager
Google I/O – Search your world, any way and anywhere
Google I/O is an annual developer conference held by Google in Mountain View, California. “I/O” stands for Input/Output. The event was held on May 11th and included some cool updates coming to search. Primarily, they highlighted:
Google added dev documentation for valid metadata last Tuesday – h/t Dave Smart
Hat tip to Dave Smart who saw that Google added official dev documentation on guidance for which metadata is valid to include in your page’s head section and which metadata to avoid. In other words, don’t still iFrames in your head section.
Google’s Digital Marketing Certification Course SEO Advice Includes Word Count & Keyword Density – Barry Schwartz
Google has released a Google certification course for SEOs via Coursera. The course received some justified criticism initially due to the inclusion of a section that recommended that content should exceed 300 words and have a ‘keyword’ density of less than the industry standard of 2%. The problem is that that’s not how Google works in 2022 and it’s bad advice to officially come from a Google course. The search team distanced themselves from the course and the section of the course was quickly removed.
Setting up a Landing Page report in GA4 – Krista Seiden
Google evangelist and product expert Krista Seiden shared an easy 10-step Twitter thread on creating a landing page report in GA4 that provides similar info as the standard landing page report in Univeral Analytics.
The Value of Website Accessibility: Building Human First Experiences (Resources) with Ashley Berman Hale, Jamie Indigo, and Jess Peck via Deepcrawl
Ashley, Jamie, and Jess conducted an excellent webinar detailing a range of resources for improving website accessibility. They explained why web devs and SEOs need to consider how the tech can create a bad experience for those with disabilities. They provided solutions including tools, tactics, and people to help improve a wide range of common accessibility issues that exist across the web.
Entities and E-A-T: The role of entities in authority and trust – Olaf Kopp via Search Engine Land
Olaf Kopp shared the role that he believes E-A-T plays in Google’s attempt to build entities and grow the knowledge graph. He focuses on the nature of digital relationships across content, links, and PR. He specifically addresses the importance of digitally establishing strong relationships with people and organizations associated with your desired topic to build authority, expertise, and trustworthiness as an entity.
He expanded his thoughts in a great follow up podcast with Marie Haynes via Search News You Can Use.
Tool mentioned: The Google Natural Language API Testing Tool
The Link-Earning Stack Every SEO Should Strive For – Amanda Milligan
Amanda discusses the specific purposes for various link-building campaigns reframed as part of a stack. She breaks it down into 4 categories:
How to Use Keyword Mapping to Future-Proof Your Site Structure – Adriana Stein via Screaming Frog
Adriana Stein shared her process for mapping keywords to search intent and in turn, connecting it to how you structure your website. She shows the step-by-step tactics she uses and even provides a helpful spreadsheet to map your pages to your keywords.
40+ SEO Podcasts Every SEO Should Follow by Olga Zarzeczna
Do you listen to SEO podcasts? Olga collected an amazing list of great shows for you to improve your SEO skills. Each show has a different type of approach to SEO. We appreciate her shout-out to the Rankable podcast.
Some of our favorites?
14 Common SEO Issues Publishers Face on News Websites – Optimization Tips – Benjamin Beckwith – Deepcrawl
With time-sensitive articles, and a top stories rich snippet that they’re competing for, news publishers encounter some unique challenges in SEO. Benjamin Beckwith put together his list of common issues for the Deepcrawl blog including:
Core Web Vitals Study 2022 – Philip Petrescu – Advanced Web Ranking
Philip investigated how websites were doing with their Core Web Vitals. Were they starting to hit the standards? What was preventing websites from loading quickly and providing a good user experience?
As part of Google I/O, Phil Walton provided a deep dive strategy session for improving website LCP
Search Console Crawl Stats URL Parameters – Oliver H.G. Mason
In Google Search Console, you can find ambiguous URL Parameters for each of the issues that you can be alerted to. Oliver has cleverly connected the param number with the specific issue for your perusal.
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.