It’s Time to Reconsider Rank Tracking
Rank tracking is conceptually broken and we have to have a conversation about it. My goal is to open up that conversation in hopes that we can collectively come up with a better way to do things. Below is, of course, my thinking on the subject. I welcome yours as well. Google has continued to […]
Building Your First Google Action
The Basics of Smart Speaker Assistants Even if you don’t own one yourself, you’ve probably encountered smart speaker devices. These nifty little pieces of tech come in many forms. Amazon offers speakers like the Echo line that feature the crowd-favorite Alexa. Apple has the HomePod and utilizes Siri for conversational commands. And Google doubles down […]
What is SEO Due Diligence, and Why is it Important for Investors?
Investing over the last decade has been a wild ride. You are reading this article so surely you feel the same. Whether you are an individual investor or a private equity firm with ample resources, no one has been immune to the recent levels of uncertainty and volatility. So the grand question we seek to […]
How to Create Rich Snippet Results for Search Pages
Introduction If you’re unfamiliar with the concepts of structured data or schema markup, you’ve come to the right place. Though the concepts might not be familiar to everyone in the digital marketing space, anyone who’s ever used Google has come across rich results at one point or another even if they don’t realize it. In […]
Rank & File: How to React to Algorithm Updates
Every time Google makes a change, my Twitter feed goes haywire and email lights up with “What should we do!” emails. With so much uncertainty in SEO, it makes sense and I understand, but jerking the wheel back and forth is no way to get where you’re going. In this episode of Rank and File, […]
Rank & File: Why a Reverse Proxy is Better than a Subdomain
For whatever reason, the debate over subdomains vs subdirectories just. won’t. die. However, I’m going to be the guy in the “prove me wrong” meme about this subject until I see some definitive evidence otherwise. I’ve been a part of too many projects where we have seen migrations in both directions and the subdomain -> […]
Christopher Hart, New Director of Revenue
“Creativity and artisan craftsmanship are still key differentiators in the industry” Christopher Hart, Director of Revenue An interactive marketing veteran, Christopher Hart has helped B2B and B2C companies understand the metrics that matter and publish content online in a way that’ll get the best distribution. With over 25 years of experience in coordinating efforts between […]
Rank & File: Why “SEO Content” Is Not a Thing
At iPullRank we pride ourselves on our ability to develop robust and comprehensive content strategy rather than treating content as an isolated incident as is done with Content Marketing. Our position as a firm that does Search Engine Optimization makes this a bit difficult because there is an assumption that SEO means that content needs […]
Rank & File: How and Why You Should do Automated Testing for SEO
With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong. However, you know who else has that problem? The developers themselves! There has to be way they keep from tripping over each other, right? In […]
Rank & File: How to Prove SEO Performance Value to Non-SEOs
If you’re here, you’re probably an SEO struggling to show your value to clients or your own organization. I’m happy to help! In this episode of Rank and File, I walk through a process to understanding the KPIs of others and aligning your work with them so they can understand your value. Video Transcription: Intro […]
Rank & File: How to Effectively Onboard an SEO Agency
Going through the process of finding the right strategic partner to work with can be very difficult, but once you’re there you want to make sure that you’re set up for success. While it’s up to your agency to execute a winning framework to get everything they need, some of it is about the client […]
Rank & File: How Search Engine Algorithms Work
Today I’m changing it up a bit and going with a screenshare because I thought it would be the most effective way to communicate the point. We’re talking about scoring functions or the concept behind algorithm rankings. In this episode of Rank and File, I walk through a simplified version of how search engines score […]
Rank UP Event Recap: Scalable Content Marketing
Rank UP is iPullRank’s regular networking event where digital marketing and search experts come together to show you how to pull rank.
Rank & File: How to do SEO for any CMS
When entering into a new engagement, it’s a good idea to understand what technology your client is using. At iPullRank, we have deep experience in a vast array of Content Management Systems (CMS) and have done a lot of effective work on everything from very closed enterprise and .NET CMSes all the way down to […]
Rank & File: How do Single Page Applications work?
JavaScript is an undeniable technology that is reasonable for most of the functionality of the modern web. As a result, JavaScript SEO is a base level requirement for most sites. The JavaScript technology that has been particularly challenging for SEO is the Single Page Application. Libraries like React, Angular and VueJS are all SPA frameworks. […]
