SEO for the Procurement Professional
After over a decade of supporting enterprise clients in their search engine optimization efforts, I’ve had the opportunity to interface with many procurement professionals across all categories. Recently, it dawned on me that these wonderful folks often don’t have much of an understanding of what it is we do or why any given company may […]
The Importance of Leveraging Emotions in Branding
We live in a digital era where there are countless distractions in every aspect of our lives. Everything you see, everything you hear, and everything you feel is most likely a design by some brand out there trying to steal a portion of your limited attention. These brands want your attention because, to them, your […]
Rankable Ep.17 – How to Build a Successful Franchise
Welcome to Episode 17 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Solomon Choi, Founder/CEO at 16 Handles, to discuss the topic “How to Build a Successful Franchise.” The discussion revolved around how Solomon was able to see an opportunity in frozen […]
Importance of Research for Marketers: Understanding User & Market Research
What is User Research? User research is one of the most vital components of user experience design. Typically conducted in the initial phases of projects, user research combines different elements or methodologies to gather insights on your users and understand their needs, behaviors, attitudes, and challenges as consumers. This doesn’t mean you can’t go back […]
How to Market Your Creativity
While the workforce has been undoubtedly rattled by COVID-19, I, like many members of the creative community, have been hit especially hard and face an infinite amount of uncertainty. Creatives produce ideas, concepts and bring their imagination to life often in a manner for others to interpret. We cannot rewind the hands of time in […]
Rankable Ep.16 – Getting Your SEO Back on Track in the wake of COVID-19
Welcome to Episode 16 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by David Hutton, SEO Manager at Lendio, to discuss the topic “Getting Your SEO Back on Track in the wake of COVID-19.” Lendio was one of those companies […]
Can Your Business Survive a Black Swan Event?
The COVID-19 pandemic was an unprecedented event. It has taken a major toll on businesses across the world and forced major changes in all our lives. From worldwide events like the stock market crashing to more personal changes like having to work from home, it is safe to say that no one could have predicted […]
Rankable Ep.15 – Digital Marketing for Traditional Organizations
Welcome to Episode 15 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Seth Dotterer, CEO of SiteCompli, to discuss the topic “Digital Marketing in Traditional Organizations.” The discussion will revolve around the opportunity in an industry that is relatively […]
