The AI Search Manual explains how search is changing and what to do about it. It covers the rise of conversational search platforms, the mechanics behind Generative Engine Optimization (GEO), and how Relevance Engineering helps you stay visible when traditional SEO falls short. If you want to understand where AI Search is headed and how to show up in it, this guide lays it all out.
The appendix includes everything you need to operationalize the ideas in this manual, downloadable tools, reporting templates, and prompt recipes for GEO testing. You’ll also find a glossary that breaks down technical terms and concepts to keep your team aligned. Use this section as your implementation hub.
Mike King is an acclaimed international speaker covering SEO, content strategy, and the creator of Relevance Engineering (r17g). Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank, Mike consults with companies all over the world, from brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.“
Fajr Muhammad has more than 15 years experience in Content Marketing, Strategy, SEO and Content Production. She has helped Fortune 500 brands, including Chase, Mercedes-Benz, Uniqlo, and Citizens Bank create content that performs through strategic partnerships, industry innovation, and operational efficiency. Fajr leverages her experience and skills to lead the content discipline, driving authority and engagement for our clients while staying on the leading edge of the field.
Garrett Sussman is the Marketing Director at iPullRank, SEO Week host and speaker, a MozCon 2024 Speaker, and host of The SEO Weekly. When he’s not crafting content, he’s scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.
Francine Monahan is a Content Marketing Manager at iPullRank with 10 years of digital marketing experience and nearly 20 years of professional writing experience. As a former journalist, she is constantly asking questions, seeking out and following the latest SEO news trends, and trying to learn everything about everything.
John Iwuozor is a content marketer and strategist for B2B SaaS brands. He specializes in helping companies plan, build, and execute their content strategies. With a background in mathematics and data science, he loves experimenting at the intersection of AI and SEO, conducting research, and delivering practical solutions that drive measurable growth in search visibility and revenue.
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The AI Search Manual is your operating manual for being seen in the next iteration of Organic Search where answers are generated, not linked.
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