5 Examples of eCommerce Content Marketing
eCommerce content marketing is an essential part of the marketing strategy for any business with an online presence. In 2020, the coronavirus pandemic caused a boom in eCommerce, as the sector rose from 16% to 19% globally. Though some of the pandemic’s effects are waning, many of the trends that began out of necessity might […]
Rankable Ep.47 – How to Produce a Quality B2B Podcast
Welcome to Episode 47 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Paul Andre De Vera, Global SEO Lead at Workday & Host of the SEO Video Show, to discuss “How to Produce a Quality B2B Podcast.” The discussion revolved around the logistics […]
How To Create a Black Friday Content Strategy
Black Friday is a major event for retailers. Shoppers go into a buying frenzy, and companies are competitively poised to go after those dollars. Make sure you’re in the right place to capture some of the holiday spending. Developing a carefully prepared Black Friday content strategy will help position your business for success on this […]
Layered SEO Analysis for Happy Clients
SEO, as a job, is a fairly complex one. Internally, we work with marketing, development, and product teams. Externally, we are working with hundreds of ranking factors that shift in weights and change based on market conditions. There are a lot of factors that make a great SEO. You need to be technical and know […]
Using Personas to Build Your eCommerce Content Strategy
Shopping has changed. Digital sales teams (via email, phone, or live chat) used to have a monopoly on information. If customers wanted an in-depth look at a particular product or brand, they needed to go through a salesperson to get that information. Not anymore. According to the United States Ecommerce Country Report, 88% of consumers research […]
Rankable Ep.46 – Season 3 Kickoff: Connecting with an Online Community
Welcome to Episode 46 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Garrett Sussman, Demand Generation Manager at iPullRank, to discuss the launch of Rankable Season 3. We are ready for Season 3 of Rankable! On this episode, we discussed what we have […]
Ultimate Guide to Content Strategy for Ecommerce
In 2020, consumers spent $861.02 billion online in the U.S. That’s a 44% jump compared to 2019. It’s also the largest increase in over twenty years. According to Digital Commerce 360, ecommerce now accounts for 21.3% of all retail sales, up from 14.3% in 2018. The competition among brands will be fierce as ecommerce adoption […]
Rankable Ep.45 – B2B Influencer Marketing 101
Welcome to Episode 45 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Anton Shulke, Head of Influencer Marketing at Semrush, to discuss the topic “B2B Influencer Marketing 101.” B2B Influencer Marketing is often overlooked. There are many ways to utilize industry voices to […]
Ensure the Open: Tips & Tests for Email Marketing Success
Ask yourself this question, could you go a full day without checking your email? Me neither. That’s why email still works. We’re all addicted. As a marketer, you’re doing your company a disservice if you’re not using email to nurture buyers. No matter how hard marketers try to sell you on chatbots, SMS, and getting […]
Rankable Ep.44 – The Power of Personas and Audience Segmentation
Welcome to Episode 44 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Claudio E. Cabrera, Deputy Audience Director at The New York Times, to discuss the topic “The Power of Personas and Audience Segmentation.” It is crucial for any business to have […]
What Are Google’s Most Relevant Ranking Factors?
TL;DR Google has over 200 factors that could influence your web pages’ rankings in search results. Google keeps its algorithms secret but gives some factors honorable mentions: on-page content, search intent, backlinks, technical elements, and more. You can rank higher in search results by optimizing your website in a way that convinces Google that you […]
Page Experience for SEO: FAQs
TL;DR Google’s new Page Experience update is currently rolling out and was completed at the end of August. We couldn’t be happier. Google has combined a wealth of technical SEO ranking factors to make your site’s user experience a seamless one. But Page Experience for SEO won’t help your site rank better unless you optimize it for […]
Rankable – Juneteenth Special
It’s Juneteenth, and as a PROUD, black-owned business, we would like to take this opportunity and open the dialogue around this significant day. Mike King, Neferkara Aaron, and Shantel Branch from the iPullRank team hosted an episode of Rankable – Juneteenth Special discussing the following topics: Thank you for being a part of our journey.
Rankable – Black Music Month Special
June is Black Music Appreciation Month. It is an annual celebration of African-American Music in the U.S. With multiple black musicians on the iPullRank team, we felt like it was important for us to have a discussion about Black Music Month. We discussed topics including: — The history behind black music— Favorite artists— Life as […]
Page Experience for SEO: A Guide for the Rest of Us
Have you ever been on a webpage you couldn’t wait to get off of, no matter the quality of its information? Clunky navigation, no logical organization, slow speed? How about that funky thing where you click on a button, and then it jumps away? Chances are, you didn’t want to visit that page again, and […]
