Rankable Ep.43 – Why SEO is More Important Today Than Ever
Welcome to Episode 43 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Lyamen Savy, Founder & CEO at 321 Ignition, to discuss the topic “Why SEO is More Important Today Than Ever.” The SEO landscape is changing rapidly. What are some of […]
Rankable Ep.42 – The Current and Future State of SEO
Welcome to Episode 42 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Colt Sliva, SEO Engineer at iPullRank, & Kevin Indig, Director of SEO at Shopify, to discuss the topic “The Current and Future State of SEO.” The SEO landscape is changing […]
What Are Core Web Vitals and Why Are They Important?
Core Web Vitals are new ranking factors Google seems pretty excited about. They focus on user experience (UX) and, fair warning, the solutions are code-heavy. So, fasten your seat belts. This Google update promises a bumpy ride. When Did Core Web Vitals Become Important Google Ranking Factors? Google started talking about Core Web Vitals about […]
Death of Cookies: Customer Tracking in a World of Private Browsing
TL;DR Google Chrome is phasing out third-party cookies by 2022 – apparently in the name of user privacy. With the third-party data market cornered, marketers should focus on first-party data. Individual tracking is out, but Google is investing in a technology called FloC that creates interest-based audiences by tracking group behaviors. Set your alarm because Google has confirmed: the […]
Rankable Ep.41 – Leveraging Automation in Your Sales Approach
Welcome to Episode 41 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Michael Kawula, Chief Evangelist at SalesRocket, to discuss the topic “Leveraging Automation in Your Sales Approach. A lot of great, actionable insights were shared in this one, check it out!
Rankable Ep.40 – How to Capture an Audience On the Go
Welcome to Episode 40 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Lynnwood Bibbens, CEO at Reach TV, to discuss the topic “How to Capture an Audience On the Go. A lot of great, actionable insights were shared in this one, check […]
Rankable Ep.39 – Reasons Why You Should Start a Podcast
Welcome to Episode 39 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Kerry-Ann Betton Stimpson, CMO at JMMB Group, to discuss the topic “Reasons Why You Should Start a Podcast.” The discussion revolved around the logistics of how to prepare for episodes, […]
Rankable Ep.38 – Preparing for the Core Web Vitals Update
Welcome to Episode 38 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Aleks Shklyar and Tammy Woods, Director of Global Technical SEO at Automation Anywhere, to discuss the topic “Preparing for the Core Web Vitals Update.” Are you prepared for the upcoming […]
The Ultimate Guide to Mobile First Design
Every year, more internet searches happen on mobile. But, a lot of websites are designed for desktops first, which means mobile searchers aren’t always accessing the best possible user experience. The solution? Mobile-first design. What Is Mobile-First Design? Mobile-first design involves looking at what your mobile user needs first and then designing from that standpoint. […]
Mobile-First Does Not Mean “Desktopless”
TLDR: Google’s new “mobile-only” indexing has sent many content marketers and SEO pros running for the hills, crying, “The second coming of the Mobilegeddon is upon us! “I just KNEW that mobile-first would cause Google to abandon desktop optimization.” Should we then repent and leave our desktop efforts behind? Nah. Take off your tinfoil hats […]
How to Tell if Your Site is Mobile Friendly or Not?
TL;DR The mobile version of your website will soon be the only version that Google will index and rank. It’s now or never to get your site mobile-friendly. Use Google’s Mobile-Friendly Test Tool to determine the mobile-friendliness of any page on the web. Use Google Search Console’s Mobile Usability report to track, monitor, and troubleshoot mobile usability issues across your entire […]
Rankable Ep.37 – Best Ways to Build an eCommerce Brand
Welcome to Episode 37 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Salim Holder, CEO of 4th Ave Market, to discuss the topic “Best Ways to Build an eCommerce Brand.” eCommerce is a highly competitive industry with an increasingly demanding customer base. […]
Rankable Ep.36 – The Future State of the Sports Betting Industry
Welcome to Episode 36 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing. On this episode of Rankable, we hosted Chris Jones, VP of Communications at FanDuel, to discuss the topic “The Future State of the Sports Betting Industry.” A very interesting conversation about the ins and outs of […]
Rankable Ep.35 – How to Foolproof Your Site for Google Updates
Welcome to Episode 35 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we hosted Lily Ray, Senior Director of SEO & Head of Organic Research at Amsive Digital, to discuss the topic “How to Foolproof Your Site for Google Updates.” Google Updates are unpredictable. They […]
The Ultimate No-Brainer SEO Guide for the C-Suite (CEO, CMO, CTO, etc.)
So you worked in the industry for over two decades and have witnessed marketing departments evolve from buying radio spots and ads in the local paper to fully digital campaigns. You were personally part of the team that blew everyone away by offering real ROI numbers instead of fluff coming from surveys after the latest […]
