SEO RFP: The Best Process for Hiring the Right Agency [Template]
Transparency, respect, and good intentions are the ingredients of a high-quality RFP for any self-respecting business…
Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial
Do not pass Go. Do not collect 200 billion dollars. After 4 years, hundreds of documents analyzed, interviews conducted, and courtroom hearings held, we have a verdict. “Google is a monopolist, and it has acted as one to maintain its monopoly,” Judge Amit P. Mehta said in his ruling on August 5th. Out of context, […]
Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked
Watch Our Google Algorithm Leak Webinar Replay Google, if you’re reading this, it’s too late. 😉 Ok. Cracks knuckles. Let’s get right to the Google algorithm leak. Internal documentation for Google Search’s Content Warehouse API has been discovered. Google’s internal microservices appear to mirror what Google Cloud Platform offers and the internal version of documentation […]
Quick Tip: Cosine Similarity and k-Nearest Neighbors in Google Sheets
As I discussed in my previous post, vector embeddings have become an indispensable tool, allowing us to go beyond keyword-based strategies and use semantic relevance in content analysis. Many technical SEOs don’t code (no judgment) but are spreadsheet wizards, so let’s talk about leveraging Google Sheets for calculating cosine similarity and k-nearest neighbors with your […]
Vector Embeddings is All You Need: SEO Use Cases for Vectorizing the Web with Screaming Frog
Since learning of the importance and magnitude of vector embeddings, I have been proposing that a link index should vectorize the web and make those representations of pages available to SEOs. Fundamentally, with the further integration of machine learning in Google’s ranking systems, vector embeddings are even more important to what we do than an […]
The Ultimate AI Overviews (SGE) Guide: How to Navigate Its Impact
Watch the FREE AI Overviews Optimization webinar replay with me and Mike King. Google Search is fundamentally changing. Marketers need to reframe the way they approach content strategy and search engine optimization. Generative AI is being incorporated into the search results now and nobody knows what that will mean for the future of search. Will […]
Exploring the SEO Potential of Reddit Responsibly
Reddit has gone public. In SEO, Reddit is now an unavoidable, tempting channel for content strategy. Google has over-indexed on the social platform. The experience and expertise of anonymous Redditors published daily rank high across industries and queries. It’s a slice of the social web that’s become a legitimate and/or spammy strategy for marketers and […]
The 2024 Google Core and Spam Update Breakdown
Google doesn’t typically make big announcements regarding core updates. We might see a post on X, an update on the Google Search Status Dashboard, and maybe a short post on the Search Central blog. But something big is brewing. Remember when Google Search Liaison Danny Sullivan said “Buckle Up” at BrightonSEO back in November 2023? […]
Exploring TikTok’s Potential as a Complementary Force to Google Search
TikTok is culturally relevant. It may have staying power. But it is not an existential threat to organic search traffic. Does that mean you should ignore it in your content strategy? Not necessarily. Social media platforms remain a critical channel for businesses. If your audience spends their digital time on a specific platform, your brand […]
Real Editing Advice for People That Don’t Hate AI ft. Erica Schneider – Rankable Ep. 131
The Rankable Podcast Real Editing Advice for People that Don’t Hate AI Featuring Erica Schneider https://youtu.be/9wS6NCibtRc Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. Real Editing Advice for People that Don’t Hate AI ft Erica Schneider | RSS.com Episode Time Stamps [0:00] Intro [1:20] Starting a business with young twins [3:20] […]
AI Integrated Into Your Professional Life ft. Christian Ward – Rankable Ep. 130
The Rankable Podcast AI Integrated Into Your Professional Life Featuring Christian Ward https://youtu.be/qVqtOTBCb5w Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. AI Integrated Into Your Professional Life ft Christian Ward | RSS.com Episode Time Stamps [0:00] Intro [1:07] How do you use AI in your day-to-day? [3:30] Will AI change user […]
How To Interpret SEO Correlation Studies ft. Erika Varangouli – Rankable Ep. 129
The Rankable Podcast How To Interpret SEO Correlation Studies Featuring Erika Varangouli https://youtu.be/yX0raO0HBkI Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. How To Interpret SEO Correlation Studies ft. Erika Varangouli | RSS.com Episode Time Stamps [0:00] Intro [1:30] The Semrush Ranking Factors Study – What is it? [3:20] The methodology to […]
How To Optimize for AI Overviews (SGE)
With AI technology threatening the time-space continuum of organic search, SEOs are on the verge of an existential crisis. Should we panic? Yes and no. Appearing in a static Large Language Model (LLM), like ChatGPT-3.5, might be valuable for brand visibility, but it won’t send traffic to your website. Instead, this post will focus on […]
Don’t Pigeonhole Your Freaking Case Studies ft. Joel Klettke – Rankable Ep. 128
The Rankable Podcast Don’t Pigeonhole Your Freaking Case Studies Featuring Joel Klettke https://www.youtube.com/watch?v=sdL3ysvl69k Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. Don’t Pigeonhole Your Freaking Case Studies ft. Joel Klettke – Rankable Ep. 128 | RSS.com Episode Time Stamps [0:00] Intro [2:57] How can B2B companies effectively integrate SEO strategies into […]
How Much Does It Cost to Rank for a Single Keyword? – Episode 80 – The SEO Weekly
The SEO Weekly How Much Does It Cost to Rank for a Single Keyword? – Episode 80 Where queries are weird, advice is controversial, and everything depends. How much money across SEO, Content, and development would it cost to rank for a single keyword? It depends. Everything depends. But this week we took a deep […]
