Transparency, respect, and good intentions are the ingredients of a high-quality RFP for any self-respecting business. Choosing the wrong agency has disastrous consequences. You can’t afford to get it wrong….
Do not pass Go. Do not collect 200 billion dollars. After 4 years, hundreds of documents analyzed, interviews conducted, and courtroom hearings held, we have a verdict. “Google is a…
Watch Our Google Algorithm Leak Webinar Replay Google, if you’re reading this, it’s too late. 😉 Ok. Cracks knuckles. Let’s get right to the Google algorithm leak. Internal documentation for…
As I discussed in my previous post, vector embeddings have become an indispensable tool, allowing us to go beyond keyword-based strategies and use semantic relevance in content analysis. Many technical…
Since learning of the importance and magnitude of vector embeddings, I have been proposing that a link index should vectorize the web and make those representations of pages available to…
Watch the FREE AI Overviews Optimization webinar replay with me and Mike King. Google Search is fundamentally changing. Marketers need to reframe the way they approach content strategy and search…
Reddit has gone public. In SEO, Reddit is now an unavoidable, tempting channel for content strategy. Google has over-indexed on the social platform. The experience and expertise of anonymous Redditors…
Google doesn’t typically make big announcements regarding core updates. We might see a post on X, an update on the Google Search Status Dashboard, and maybe a short post on…
TikTok is culturally relevant. It may have staying power. But it is not an existential threat to organic search traffic. Does that mean you should ignore it in your content…
The Rankable Podcast Real Editing Advice for People that Don’t Hate AI Featuring Erica Schneider https://youtu.be/9wS6NCibtRc Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. Real Editing…
The Rankable Podcast AI Integrated Into Your Professional Life Featuring Christian Ward https://youtu.be/qVqtOTBCb5w Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. AI Integrated Into Your Professional…
The Rankable Podcast How To Interpret SEO Correlation Studies Featuring Erika Varangouli https://youtu.be/yX0raO0HBkI Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. How To Interpret SEO Correlation…
With AI technology threatening the time-space continuum of organic search, SEOs are on the verge of an existential crisis. Should we panic? Yes and no. Appearing in a static Large…
The Rankable Podcast Don’t Pigeonhole Your Freaking Case Studies Featuring Joel Klettke https://www.youtube.com/watch?v=sdL3ysvl69k Don’t forget to please SUBSCRIBE on YouTube if you enjoy the episode. Don’t Pigeonhole Your Freaking Case…