Relevance Engineering

RELEVANCE ENGINEERING

Be Visible Everywhere. Not Just on Google.

Search has evolved. We’re no longer optimizing just for Google. We’re engineering for AI Overviews, TikTok search, ChatGPT, Perplexity, Amazon, app stores, and beyond.

Search has changed. The way people meet their informational needs has splintered into a thousand different paths and cross-channel user journeys. Search is becoming more of a brand channel and less of a performance channel. Despite that, the practice of search engine optimization has not kept pace.

Relevance Engineering is the next evolution of SEO. It’s about engineering content experiences that align with how modern search engines actually work.

What Is Relevance Engineering?

Relevance Engineering is the art and science of improving visibility for any search surface. It’s the confluence of information retrieval, content strategy, user experience, artificial intelligence, measurement, and digital PR.

Modern search is multi-dimensional, AI-native, and rapidly changing. That means your strategy has to change as well, and we can help. We offer a full stack of services to build and measure relevance at scale across traditional and AI search platforms.

A multiplatform search strategy engineered for visibility on platforms beyond Google

Fine-tune your company’s branding and voice

Content relevance audits identify what’s working and what isn’t

Relevant content engineering to create content the right way from the start

UX-driven site design because good content can’t do all the work

Discuss your goals with our team:

We’ve Built the First Relevance Engineering Framework

Our team is leading the movement to professionalize and standardize the field of Relevance Engineering. It’s not just about optimization anymore. It’s about the deliberate engineering of your content, structure, and data to ensure maximum visibility across every search platform, especially those powered by generative AI.

We’ve always been ahead of the curve. Now we’re rewriting the curve.

CONTENT AUDIT

This spreadsheet is both a qualitative and quantitative look at all existing content with recommendations on how content can be improved to help users execute more business goals.

CONTENT PLAN

This document is a detailed cross-channel strategy for content development, launch, maintenance, and governance. It typically outlines the target audience, core strategy, brand voice and tone, content calendar, structure, and governance.

CONTENT RECOMMENDATIONS

This document is the actual content or improvements to existing content to be used in the campaign. The format of the document is dependent on the channel the content is meant for, but the copy is laid out in fields to make it easy to implement in code.

Don’t Just Optimize. Engineer. Let Us Help.

We’re not just SEO experts. We’re engineers, content strategists, and AI experts who live and breathe search.

We don’t guess. We test, score, measure, and refine. We go deeper, because search is going deeper.

Let’s build something smarter.

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AI IN CONTENT AND SEO: FRIEND OR FOE?

Discover what that means for your business and why AI generation can be your competitive advantage in content and SEO.

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BUSINESS LENDING INDUSTRY

We helped our client get $26 million in additional value and counting. Here’s how we closed gaps and opened conversions.