A major car publisher site recovered after getting hit by every algorithm update for five years
WHY YOU SHOULD PARTNER WITH THE EXPERTS AT IPULLRANK
iPullRank is the go-to SEO agency for brands that want strategy, execution, and results. We blend technical expertise, content excellence, and AI innovation to drive real growth that your CMO will actually care about.
We’re audience-focused. We understand the person behind the visit.
We really do content engineering. We granularly understand the statistical expectations of content based on what Google ranks.
About Our Client
Industry:
Media/Publishing and Automotive
Company size:
Large enterprise
Location:
United States
Deliverables:
SEO Site Audit
SEO Copy Brief
Content Audit
Content Plan
Competitive Analysis
Content Optimizations
Implementation Audits
Background
After getting hit by core, E-E-A-T, phantom, and every other unnamed algorithm update that Google had to offer, and losing half of their Organic Search traffic, a major car comparison site called for help. As an advanced SEO team, they’d tried many things but were mystified by the continued bullying from Google and needed an outside perspective.
GOALS
Audit Current Site Structure
Boost Organic Traffic
Provide Long Term Strategies
Increase Content Engagement
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Results
Over
13M
More visits in 2 years
Over
119%
Increase in top 3 keywords
Over
430K
Increase in top 10 keywords
There’s a Method to Our Badassness
We completed a comprehensive audit that included robust crawl, log file, and SERP analysis to get to the bottom of their technical debt and surface the priority focus areas. However, we did not simply deliver the recommendations. We hosted a series of workshops with the Product teams to determine the best ways to interface and provide user story level recommendations and acceptance criteria that they could adopt right away. And they did.
Where previous consultants failed, we were able to quickly build technical credibility and drive buy-in across the engineering and editorial teams to implement changes that yielded long-term impact. Ultimately, we reversed the trend, recovered the traffic, and they continued to grow to new heights of Organic Search performance.
Ultimately, I hired Mike’s team because of his proven expertise and his results-driven approach. His ability to work well with internal and external partners and integrate his recommendations into existing marketing efforts was very valuable to the team.
Tony Carpentiere
Sr. Manager of Digital Strategy and Experiences @ American Express OPEN
Gimme, Gimme More Case Studies
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$2.4 BILLION
in incremental revenue
One of the world’s biggest banks paused their paid ad spend because of the success of our content engineering strategy.