//.automotive_marketplace

130% Increase

in Search Traffic

Over

13M

More visits in 2 years

Over

119%

Increase in top 3 keywords

Over

430K

Increase in top 10 keywords

A major car publisher site recovered after getting hit by every algorithm update for five years

WHY YOU SHOULD PARTNER WITH THE EXPERTS AT IPULLRANK

iPullRank is the go-to SEO agency for brands that want strategy, execution, and results. We blend technical expertise, content excellence, and AI innovation to drive real growth that your CMO will actually care about.

We offer results-driven, productized services.

We’re audience-focused. We understand the person behind the visit.

We really do content engineering. We granularly understand the statistical expectations of content based on what Google ranks.

About
Our Client

Industry:

Media/Publishing and Automotive

Company size:

Large enterprise

Location:

United States

Deliverables:

  • SEO Site Audit
  • SEO Copy Brief
  • Content Audit
  • Content Plan
  • Competitive Analysis
  • Content Optimizations
  • Implementation Audits

Background

After getting hit by core, E-E-A-T, phantom, and every other unnamed algorithm update that Google had to offer, and losing half of their Organic Search traffic, a major car comparison site called for help. As an advanced SEO team, they’d tried many things but were mystified by the continued bullying from Google and needed an outside perspective. 

GOALS

  • Audit Current Site Structure
  • Boost Organic Traffic
  • Provide Long Term Strategies
  • Increase Content Engagement

//.the_results_are_the_results

Results

Over

13M​

More visits in 2 years

Over

119%​

Increase in top 3 keywords

Over

430K

Increase in top 10 keywords

There’s a Method to Our Badassness

We completed a comprehensive audit that included robust crawl, log file, and SERP analysis to get to the bottom of their technical debt and surface the priority focus areas. However, we did not simply deliver the recommendations. We hosted a series of workshops with the Product teams to determine the best ways to interface and provide user story level recommendations and acceptance criteria that they could adopt right away. And they did.

Where previous consultants failed, we were able to quickly build technical credibility and drive buy-in across the engineering and editorial teams to implement changes that yielded long-term impact. Ultimately, we reversed the trend, recovered the traffic, and they continued to grow to new heights of Organic Search performance.

Ultimately, I hired Mike’s team because of his proven expertise and his results-driven approach. His ability to work well with internal and external partners and integrate his recommendations into existing marketing efforts was very valuable to the team.

Tony Carpentiere

Sr. Manager of Digital Strategy and Experiences @ American Express OPEN

Gimme, Gimme More Case Studies

//.financial_services

+++

$2.4 BILLION

in incremental revenue

One of the world’s biggest banks paused their paid ad spend because of the success of our content engineering strategy.

//.ecommerce

+++

$290M

in revenue

AI content for their category pages led to sustained visibility for a global eCommerce marketplace.

//.media_publisher

+++

130%

in traffic recovery

We helped a major car publisher site recover after getting hit by every algorithm update for 5 years.

READY TO TAKE YOUR SEARCH VISIBILITY TO THE NEXT LEVEL?

We offer consulting, SEO training & hiring solutions, as well as a customizable rank tracking tool tailor-made to your specific needs.

If this aligns with your goals, let’s schedule a call to be sure you get the agency partner that you deserve.