Google’s mobile indexing has arrived, and you need to make sure your pages are ready for the change. Mobile is proving itself to be arguably the most important consideration for…
Kevin Kuo
eCommerce content marketing is an essential part of the marketing strategy for any business with an online presence. In 2020, the coronavirus pandemic caused a boom in eCommerce, as the…
Black Friday is a major event for retailers. Shoppers go on a buying frenzy, and companies are competitively poised to go after those dollars. Make sure you’re in the right…
Ask yourself this question, could you go a full day without checking your email? Me neither. That’s why email still works. We’re all addicted. As a marketer, you’re doing your…
TL;DR Google has over 200 factors that could influence your web pages’ rankings in search results. Google keeps its algorithms secret but gives some factors honorable mentions: on-page content, search…
TL;DR Google’s new Page Experience update is rolling out now and will be complete by the end of August. Empower your brand by learning what components the update involves and…
Have you ever been on a webpage you couldn’t wait to get off of, no matter the quality of its information? Clunky navigation, no logical organization, slow speed? How about…
Core Web Vitals are new ranking factors Google seems pretty excited about. They focus on user experience (UX) and, fair warning, the solutions are code-heavy. So, fasten your seat belts….
TL;DR Google Chrome is phasing out third-party cookies by 2022 – apparently in the name of user privacy. With the third-party data market cornered, marketers should focus on first-party data. Individual tracking…
TLDR: Google’s mobile-first indexing has companies scrambling to back away from desktop. However, you don’t want to toss out your desktop strategy just yet. Give users a seamless experience that…
Have you ever thought about the process of purchasing something, from first hearing about a brand and its products to finally swiping that credit card? I want you to think…
We live in a digital era where there are countless distractions in every aspect of our lives. Everything you see, everything you hear, and everything you feel is most likely…
