People tend to either love or hate SEO predictions. Personally, I love catastrophically incorrectly predicting the future.
Every year, the SEO industry puts out prediction list after prediction list. This strategy is going to have your website traffic soaring! This stupid tactic is finally going to tragically go boom.
In any of these lists, you will always see the same cliches.
Well, don’t believe for a moment that we wouldn’t let another year go by without our own beautifully crafted SEO predictions post.
But guess what? We did it differently. Again.
We had so much fun and received such a great response that we’re back for round 2. Reaching out to 46 people across our industry, we got a wide variety of snark, outrageousness, and brilliance. I asked my colleagues and contemporaries to provide their BORING and a RIDICULOUS prediction for 2023 and they did not disappoint.
Want to see last year’s full list of predictions? Check out the 2022 SEO Boring predictions.
Okay, let’s dive into 2023.
There were a lot of general predictions in the boring category that covered a range of the basics.
2023 BORING SEO PREDICTION
Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsI think A/B testing is going to be bigger than ever. As an industry we’ve evolved and more SEO folks are ready to level up beyond strategy and fundamentals, so we should see more tests happening. This will also lead to tons of knowledge building.
Google is going to take on another vertical in the SERPs. My wild guess is that it will aggregate financial products next and a cute little module, allowing consumers to compare directly on search results.
What would a discussion about SEO be without content? These ‘BORING’ predictions focused around how people will/should approach content in 2023.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsSocial and SEO? That can be BORING and RIDICULOUS. Don’t worry, we’ve got both possibilities covered.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsMany would argue that links are one of the most important ranking factors in SEO. So of course we want some ‘BORING’ predictions that reassert the dominance of LINKS.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsSure. Expertise, Authority, and Trustworthiness (E-A-T) are relatively new-ish in the world of SEO, but surprisingly there was only one E-A-T ‘BORING’ prediction.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsLocal SEO continues to mess with small business owners and enterprises alike. Naturally, there were a few quality ‘BORING’ local SEO predictions.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsHonestly, what would a BORING SEO predictions article be without a reference to voice search? It’s inevitable.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsIt’s practically BORING to predict that John Mueller, an advocate on the search relations team would have something SEO-related pop up. Don’t worry. John appeared in both BORING and RIDICULOUS fashion.
AI content has really been the rage over the past 12-24 months in the world of content and SEO. I’m not surprised that we had a few RIDICULOUS predictions on what to expect going forward.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions
Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions Ridiculous, out-of-the-box, super random 2023 SEO predictionsWe didn’t see anything about taking a rocket to Mars, but when you’re making a prediction about the future, there are some amazingly RIDICULOUS tech-related SEO predictions. Thank you internet for stirring our imaginations. There’s also VOICE SEARCH.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsThe behemoth search engine always has something up its sleeve. Does it have too much power? Yes. Is anything going to change for the better? We’ve got some RIDICULOUS Google predictions.
2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictions 2023 BORING SEO PREDICTION Ridiculous, out-of-the-box, super random 2023 SEO predictionsLook into your crystal ball and share your most boring or outrageous SEO predictions.
My two cents? Whether or not the economy collapses and there’s an actual recession, most companies are already tightening budgets.
What should lean marketing teams do with their SEO in that situation? We’ve got an SEO in a recession playbook for you to map out your plan.
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