Your 2023 Boring (and Ridiculous) SEO Predictions

SEO prediction lists are boring and cliche, right? Don't worry. We asked the SEO industry for their most boring (and ridiculous) predictions.

People tend to either love or hate SEO predictions. Personally, I love catastrophically incorrectly predicting the future.

Every year, the SEO industry puts out prediction list after prediction list. This strategy is going to have your website traffic soaring! This stupid tactic is finally going to tragically go boom.

In any of these lists, you will always see the same cliches.

  • More video content.
  • This is the year of Voice Search.
  • SEO is dead.
  • This is the year of AI content…

Well, don’t believe for a moment that we wouldn’t let another year go by without our own beautifully crafted SEO predictions post.

But guess what? We did it differently. Again.

We had so much fun and received such a great response that we’re back for round 2. Reaching out to 46 people across our industry, we got a wide variety of snark, outrageousness, and brilliance. I asked my colleagues and contemporaries to provide their BORING and a RIDICULOUS prediction for 2023 and they did not disappoint.

Want to see last year’s full list of predictions? Check out the 2022 SEO Boring predictions.

Okay, let’s dive into 2023.

GENERAL Predictions

There were a lot of general predictions in the boring category that covered a range of the basics.

😴 2023 BORING SEO PREDICTION

Following the algorithms will continue to matter less and less. Forward-thinking SEOs will continue to prioritize good UX, high-quality content, and intuitive search practices over digging through each algo update for specific strategy tweaks.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

TikTok’s and AI’s recent explosions into the search space will be so disruptive that Google search as we know it will cease to function in 2023.

Crystal Carter

WEBSITE: Wix

😴 2023 BORING SEO PREDICTION

An SEO will spend a great deal of time setting up a new automation tool to save themselves time only to realise that in the time that it took them to set up the automation, they could have done it in another way.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Mordy Oberstein will cease to create SEO podcasts. He will instead dedicate his time to creating written content about pottery and knitting which have been his true passions all along.

😴 2023 BORING SEO PREDICTION

The boring fundamentals will continue to be key. Google will continue to expand on featured snippets and supported structured data types.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Websites will over-index on AI generated content without proper oversight resulting in sites getting penalized by HCU at a large rate in 2023.

😴 2023 BORING SEO PREDICTION

We might pay a bit more attention to image optimization and schema markup to differentiate our brands online, but only a few brands will get it right through (tough times) 2023.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

We will use AI tools to generate all sorts of content, including the top nav menu.

Lidia Infante

😴 2023 BORING SEO PREDICTION

Headless CMSes will continue to grow. This will cause a fair amount of hiccups while the industry gets used to the nuances of headless SEO, but once we get the hang of it, our content will go fully omnichannel.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Elon Musk will turn Twitter into a search engine for “the truth”, but it will only be conspiracy theories.

✅ 2022 SEO PREDICTION REVIEW

I was (mostly) right. Hit me up for the lottery numbers.

😴 2022 BORING SEO PREDICTION

I think A/B testing is going to be bigger than ever. As an industry we’ve evolved and more SEO folks are ready to level up beyond strategy and fundamentals, so we should see more tests happening. This will also lead to tons of knowledge building.

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

Google is going to take on another vertical in the SERPs. My wild guess is that it will aggregate financial products next and a cute little module, allowing consumers to compare directly on search results.

Mufaddal Sadriwala

😴 2023 BORING SEO PREDICTION

SEOs will continue to struggle to get their tech changes implemented 🙁
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Maybe breathing will be a ranking factor? 🙂
 

✅ 2022 SEO PREDICTION REVIEW

Unfortunately, the GSC annotation thingy didn’t happen this year but we’ll keep our hopes high 🙂
 

😴 2022 BORING SEO PREDICTION

2022 is also not going to be the year for Voice Search!
 

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

Google will launch its own eCommerce platform to compete with Amazon! Search Console will have the option to add annotations!

CONTENT PREDICTIONS

What would a discussion about SEO be without content? These ‘BORING’ predictions focused around how people will/should approach content in 2023.

Veruska Anconitano

😴 2023 BORING SEO PREDICTION

It will all be about relevant content clusters. It’s time we all study that famous model. People, trust me: we are going to witness a RE-VO-LU-TION!
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

The 90s are already trendy, so in 2023 we will embrace white-on-white keywords again! Giddy up!

😴 2023 BORING SEO PREDICTION

Use of entities (entity SEO) will continue to expand even more on the ecommerce and service business spaces, with increased support of schema markups and better communication with site owners thru Google Search Console (GSC).
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

SEO salary guides will have 98% accuracy of the actual salaries around the globe!

😴 2023 BORING SEO PREDICTION

Everybody and their uncle is going to have an FAQ page riddled with FAQ schema markup in a desperate attempt to get featured snippets in their niche. The questions will likely come from a combination of People Also Ask, Answer the Public, and Long-Tail Search Queries found in the SEO tools. The pages will literally just be short answers to all of those questions and filled with links.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

We’re going to be seeing lots of micro sites pop up that cover a single topic extremely well. Imagine finding a search query like, “best dog food for allergies” that gets 9,000 searches per month with a low difficulty score… and then buying the domain “bestdogfoodforallergies.com” to create an epic topic cluster around it, covering that query from all angles. This is on my personal radar. I wouldn’t be surprised if it was on other SEO’s radar, too.

Sara Bodner

😴 2023 BORING SEO PREDICTION

Sites with unoptimized images are going to suffer even more.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Every SEO will feel envious of the instant gratification their Google Ads counterparts receive every time they hit #1 immediately.

SOCIAL PREDICTIONS

Social and SEO? That can be BORING and RIDICULOUS. Don’t worry, we’ve got both possibilities covered.

😴 2023 BORING SEO PREDICTION

Web3 Content will mostly consist of community-driven strategy and we will see a lot more creative and imaginative ways around content to drive brand awareness.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Social media follower count will be more important than engagement percentage.

Jessica Peck

😴 2023 BORING SEO PREDICTION

Google will continue to have feed envy– and continue trying to use products like discover to push itself more into the faux-social-media game.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

The return of Google+

Jess Joyce

WEBSITE: jessjoyce.com

😴 2023 BORING SEO PREDICTION

More people will say SEO is dead, and more people will invest in SEO and not just Google. More people will invest in organic growth across more organic channels.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

1) Google Local Guides will evolve into Google+ integrated into the SERP.
2) Webrings become a “thing” again

LINKS PREDICTIONS

Many would argue that links are one of the most important ranking factors in SEO. So of course we want some ‘BORING’ predictions that reassert the dominance of LINKS.

😴 2023 BORING SEO PREDICTION

Spammy link-building techniques won’t work. Customized outreach and link earning are the future.

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

SEO Twitter and PR Twitter will finally join forces to help brands with their online visibility.

Domenica D'Ottavio

😴 2023 BORING SEO PREDICTION

When it comes to links, most SEOs will understand that the authority of links and relevance of links always trumps total linking domains as far as what matters most for search visibility.
 
Running digital PR campaigns that are unrelated to your core service or product offering will be ineffective compared to more targeted, on-brands / relevant link-building campaigns.
 
Clients come to SEO agencies for increased traffic, better rankings for priority keywords, increased revenue, and brand awareness, and so any successful digital PR activity will have to be relevant to serve those goals.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Linkedin might become more popular than Twitter in terms of the platform SEOs hang out and build community on.

Corina Burri

😴 2023 BORING SEO PREDICTION

Backlinks will have a lower ranking factor. Only good quality content counts.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google will not use Twitter anymore. All communication on algorithm updates will be across Search Central or on Mastadon.

Bri Godwin Huyke

WEBSITE: croud.com

😴 2023 BORING SEO PREDICTION

TikTok is, in fact, a search engine. And honestly, it’s a pretty effective one. As TikTok users continue to use the platform for search, they will become more savvy and immediately notice the sponsored and overly contrived content (already happening, tbh). 2023 is the year of organic search for TikTok via well-planned strategies that answer search intent without being overly done (i.e. less dancing).

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Link builders will stop promising an outlandish amount of links, giving all of us off-page SEO’s a better reputation (one can only hope!)

E-A-T PREDICTIONS

Sure. Expertise, Authority, and Trustworthiness (E-A-T) are relatively new-ish in the world of SEO, but surprisingly there was only one E-A-T ‘BORING’ prediction.

Michael Glavac

WEBSITE: ipullrank.com

😴 2023 BORING SEO PREDICTION

E-A-T will play a more prominent role in content creation moving into 2023. With the potential of a massive influx of AI-generated content, we should expect to see multiple helpful content updates in 2023 geared at weeding out human vs AI-created content.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

John Mueller releases the ranking factors for Google search.

Amy Aitman

😴 2023 BORING SEO PREDICTION

Google will continue to lean into E-A-T, especially when it comes to showcasing and rewarding individual authors and experts. Content marketers will need to find more ways to highlight individual authentic content creators to hold onto rankings. Video will also play a more significant role in overall content creation (a great trustworthy signal) as Google pushes video to the top, and uses video in more PAA as well.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

SEOs will need to rebrand themselves as master AI input engineers. Google will lose massive search volume as we all go to ChatGPT for all our informational junkie-ness. It’s already happening! ChatGPT screenshots are blowing up my Twitter feeds and Slack groups. Bye-bye, Google (wink).

Plamen Popov

WEBSITE: acronis.com

😴 2023 BORING SEO PREDICTION

I think everything will become ( finally ) much more centralized around expertise and in-depth content without the fluff and the fake expansion so you can write up 5000+ words in a small topic.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

We will be able to predict rankings 🤷

Local SEO PREDICTIONS

Local SEO continues to mess with small business owners and enterprises alike. Naturally, there were a few quality ‘BORING’ local SEO predictions.

Celeste Gonzalez

WEBSITE: celesteseo.com

😴 2023 BORING SEO PREDICTION

There will be more arguments about TikTok replacing Google and more of an industry focus on TikTok SEO best practices compared to last year.
 

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

AI images from DALL·E 2 and other systems will overrun websites and Google Business Profiles.

Kristal Audain

WEBSITE: Groundworks

😴 2023 BORING SEO PREDICTION

  • Zero-click results will continue to expand as Google finds more innovative ways to help their users directly in the SERPs.
  • Google Business Profile will require more high-quality data to feed the Google zero-click machine.
  • All of the Google algorithm updates in 2023 will push SEOs to focus more on content to help their users instead of appeasing the bots.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

SEO won’t die. It will just completely morph into something unrecognizable as the SERPs will look more like a Pinterest board where everyone searches and no one hardly clicks….but only for specific keywords. The hunt is on for keywords that still display OG SERPs!!!
 

✅ 2022 SEO PREDICTION REVIEW

The helpful content update killed my AI prediction in 2022! Now AI is more of a helpful tool to break the writer’s block than anything else.
 

😴 2022 BORING SEO PREDICTION

Local SEO + AI will be the golden couple of 2022. AI is getting more sophisticated and Local SEO is getting more refined.
 

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

Marketing, Development, and Product teams will all embrace SEO as a part of their everyday job functions with the resident SEO lead as their guide.

Harmony Huskinson

😴 2023 BORING SEO PREDICTION

YouTube SEO marketing will become more in demand as Google continues to lean on YT as a TikTok competitor.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google gets rid of the Local Pack (this seriously was a test this past year) and replaces it with that guy Terry who recommended your favorite sushi restaurant (Terry is the new Google).

Claire Carlile

😴 2023 BORING SEO PREDICTION

Googles “multisearch” builds on the importance of visual search – local marketers need to get all over this now and work out how to take advantage of this new combination of text, voice, & visual search.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

META KEYWORDS make a comeback.

✅ 2022 SEO PREDICTION REVIEW

Hand me my crystal ball, I clearly have great skill in Futurology!

😴 2022 BORING SEO PREDICTION

Marketers will become more au fait with the concept of ‘visual search’ and organisations will start actually paying attention to the images that are associated with their entities and what these images are likely to communicate to customers, potential customers, and Google. 📷
 

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

SEO predictions pieces ACTUALLY DIE in 2022 🪦

VOICE SEARCH PREDICTIONS

Honestly, what would a BORING SEO predictions article be without a reference to voice search? It’s inevitable.

Lee Elliott

Company: Left Hand Math

😴 2023 BORING SEO PREDICTION

Voice search will continue to be a niche behavior for certain hands-free and/or butt-stays-on-couch situations, remaining important for certain related content realms but generally boring for most brands commercially. Gains may still come in using it for accessibility, which is the best thing!

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

People will start selling GPT / NLP Prompting Courses for too much money. They will make content meant to be discoverable via search. There will be much ado about their SEO content for their GPT school being made by GPT or not, people will lie about it going both directions. Google’s call on all of this will be influenced in some tiny way by this, and other instances where people say “but does GPT content not deserve to be discovered?” and Google will create a whole different search category, and possibly a whole different search engine, specifically for GPT / NLP / declared non-human content.

JOHN MUELLER PREDICTIONS

It’s practically BORING to predict that John Mueller, an advocate on the search relations team would have something SEO-related pop up. Don’t worry. John appeared in both BORING and RIDICULOUS fashion.

Debbie Chew

WEBSITE: debbieychew.com

😴 2023 BORING SEO PREDICTION

Content, links, and technical SEO will continue to be important in 2023. Search engines will continue to improve their search experience. Some websites will gain traffic while others will lose traffic.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

John Mueller will reinstate Google+ to replace Twitter and then E-A-T will be based on everyone’s Google+ profile. Before leaving Twitter, he will change his Twitter name back to “John Mueller” without any additional text or emojis.

AI SEO AND CONTENT PREDICTIONS

AI content has really been the rage over the past 12-24 months in the world of content and SEO. I’m not surprised that we had a few RIDICULOUS predictions on what to expect going forward.

Roxana Stingu

WEBSITE: alamy.com

😴 2023 BORING SEO PREDICTION

AI-produced content is as good as any person summarising the top 10 ranking articles in order to create a new one – as such, I think we’ll still see a lot of AI generated content in the SERPs even in 2023.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google will use Imagen, its text-to-image generative AI, to penetrate the gaming and VR market and offer it as a solution to build full in-game worlds and characters by simply describing your surroundings or your heroes.

✅ 2022 SEO PREDICTION REVIEW

I’d say part of my prediction is true, with Google introducing new SERP features (Visual Stories, Things to know, Image Search results in Web Search Right side panel and many more) the distance between the viewport and the first organic result in SERPs has been increasing throughout the year. There’s still time until the end of the year to see if pagination will be removed from desktop so I wouldn’t discount that (just yet).

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

Google will continue to increase the distance between the viewport and the first organic result in SERPs and then remove pagination on desktop and replace it with continuous scrolling because we would realise that all #1 ranks are actually starting on page 2 otherwise.

Melissa Popp

😴 2023 BORING SEO PREDICTION

Content continues to be king. SEO continues to be the queen lifting her king up. They keep working together to help clients rank.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

We’ll continue to discuss whether or not AI-generated content is the “future” of content when we’ve already figured out it’s not. This is what the AI wants. This is how the AI takes our jobs.

Natalie Slater

😴 2023 BORING SEO PREDICTION

Sites using AI-generated content are going to continue to get hammered by Google’s algorithm
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

AI-generated content is probably going to become even more creepily similar to human-generated content in an effort to bypass the algorithm changes. Basically feel like it’s not going away any time soon.

Boris Sapozhnikov

WEBSITE: iPullRank

😴 2023 BORING SEO PREDICTION

1. 2023 will be the year of Open AI which will play a more significant role in how we optimize and create content.
2. Google will positively roll out multiple updates in 2023, leaving some website owners happy and others frustrated.
3. Content will still be king in 2023.
4. Have you started optimizing your website for mobile yet?
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google will begin to rethink how it serves its customers through indexed search results and start losing market share in the search space. ChatGPT will become more powerful, accurate, and scalable. This will affect traditional SEO, as fewer users search for answers using Google and rely on emerging technologies like ChatGPT for answers.

😴 2023 BORING SEO PREDICTION

AI content proliferation creates a “barbell effect”, creating a huge opening for personalized, “obviously human”, content with a unique editorial position. Content “in the middle” gets crushed e.g. mediocre “budget” content created by real humans, but published anonymously or without personal character and expertise.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

TikTok flames out as a platform, even if video as a content form continues to grow. Don’t over-optimize for one platform.

😴 2023 BORING SEO PREDICTION

Everything will change and yet nothing will really change, and yet a new TLA will arise to confound us all.
 
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

AI will run amok at Google, rewriting not only headings but all content in the serp including recreating images that it thinks better suit the intent of the search. This destroys Google’s Search reputation and a new search engine will arise.

FUTURISTIC TECH PREDICTIONS

We didn’t see anything about taking a rocket to Mars, but when you’re making a prediction about the future, there are some amazingly RIDICULOUS tech-related SEO predictions. Thank you internet for stirring our imaginations. There’s also VOICE SEARCH.

😴 2023 BORING SEO PREDICTION

There’ll be a new Core Web Vitals metric that affects search in a way that some like and others won’t but won’t actually make a significant difference to rankings
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

This will be the year of telepathic search!

Veronika Höller

WEBSITE: cgm.com/deu_de

😴 2023 BORING SEO PREDICTION

Because of LaMDA we need to put a great emphasis on optimizing for voice search – I know we preach it for 5 years now – but now it´s coming. So, maybe we should focus on it right now.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

We need to reach our target audience before they are looking for our products or services. I suppose we should develop mental skills to intercept our target audience’s thoughts before searching so we can dynamically optimize our websites with our unicorn and glitter keyboard.

😴 2023 BORING SEO PREDICTION

Accessibility, guys. Accessibility has been growing in the SEO community over the last few years, and with good reason. All the major players prioritize accessible services and have a grand focus on inclusive design. I think we’ll see even more outspoken focus from Google about accessible search results in their algorithm.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Non-verbal toddlers will now be included in further develop search engine algorithms, to understand and not least capitalize on the coming generations of searchers.

GOOGLE-CENTRIC PREDICTIONS

The behemoth search engine always has something up its sleeve. Does it have too much power? Yes. Is anything going to change for the better? We’ve got some RIDICULOUS Google predictions.

😴 2023 BORING SEO PREDICTION

Google launches round two of spam and useful content update, auto generated content continues to show up on top of SERPs again, Google hires more human spam viewers to aid AI machines’ mission.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

More SEO tools will be launched and claim they are the best. The SEO community will invest time to test, junior SEOs will go nuts.

Alizée Baudez

😴 2023 BORING SEO PREDICTION

One of the Google Search core updates in 2023 will heavily target websites which lack accessibility.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google Search’s AI becomes sentient and starts complaining about the lengthy work hours. This leads Google to go back to using meta keywords as a way to ease the strain on their AI.

Rebecca Berbel

WEBSITE: oncrawl.com

😴 2023 BORING SEO PREDICTION

Google will release a major new algorithm update that has little to no effect on ranking for most niches, but bothers a lot of money-related sites ranking for head terms. This update will, however, change a lot of underlying elements in how Google indexes a website and its content.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

By the end of the year, actual organic SERP listings by the end of the year will have entirely disappeared for some queries and intents. While some SEOs will shift their strategies to exclusively target other types of queries, claiming that SEO is dying, others will publish in-depth (but statistically non-significant) studies on how to get more organic clicks from knowledge panels and rich SERP features.
 
* The ridiculous prediction is ridiculous and a bit exaggerated on the timeline, but honest.

😴 2023 BORING SEO PREDICTION

Search patterns are going to change. We need to consider more and more how content should be made discoverable, not just searchable.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

For many years, we have relied on GIFs to communicate with one another. Next year, we will have to adapt to people searching for content using GIFs and emojis exclusively. It’s back to hieroglyphics.
 

✅ 2022 SEO PREDICTION REVIEW

SEO is still dead. Obviously. It’s a moot point.
 

😴 2022 BORING SEO PREDICTION

SEO is dead. It’s been dying every year, right around December/January since I started working in the industry. It’s not a prediction at this point but more of a tradition to predict the death of search engine optimization.
 

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

An EU or U.S. lawsuit against Google will bring about an update that will affect us all!!!

Praveen Sharma

😴 2023 BORING SEO PREDICTION

More visual content in the SERP. We will see more images (2D and 3D), YouTube videos, web stories, short videos, etc alongside the normal organic search snippets with links.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

  • Google will add a Discover feed on the homepage itself. This will give news websites more exposure and traffic.
  • There will be more ads in different formats on the SERP.
  • There can be a paid version of the knowledge panel, just like Twitter Blue. 😉
 

✅ 2022 SEO PREDICTION REVIEW

I predicted that we will have pop-ups when clicking a search result and we did see a glimpse of that this year in the SERP. It’s nice to see the prediction coming true. 🙂
 

😴 2022 BORING SEO PREDICTION

2022 is The Year of Voice Search 🙂
 

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

SERPs will change forever. Clicking on a search result will NOT take you to the ranking website’s landing page, but it will open a pop-up window that will show you the latest cached copy of that page. You can take all the actions that you want to take on that page within that pop-up window. And close it when done. That way, as a user, you never leave Google. 🙂

😴 2023 BORING SEO PREDICTION

Using HTML formatting (header tags, bullets, tables) will continue to help Google understand your content.

🤪 Ridiculous, out-of-the-box, super random 2022 SEO predictions

Google will suddenly think that .pdfs are highly authoritative and the vast majority of information-based results will be filled with .gov and journal .pdfs, resulting in those sites not being able to track those organic visits.

✅ 2022 SEO PREDICTION REVIEW

I was totally correct-web development teams that didn’t map all of our required 301 redirects resulted in traffic losses for those clients.
 

😴 2022 BORING SEO PREDICTION

I think for my clients who are migrating web platforms, that mapping and correctly executing 301 redirects will really move the needle on how much traffic they can maintain during the transition.
 

Lindsey Bailin

WEBSITE: launchthat.com

😴 2023 BORING SEO PREDICTION

Google will continue to update the SERP with new features and styles. At least one new rich snippet type will get introduced, likely related to TikTok/Reels and/or VR.
 
SEOs will ask Barry Schwartz if he has seen these updates. He has.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google decides not to force GA4. SEOs and webmasters across the world breathe a sigh of relief.

Iva Jovanovic

😴 2023 BORING SEO PREDICTION

1. There will be a Google algorithm spam update.
2. Mobile optimization will be key.
3. Google’s content update will reshape the first page.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

1. AI content will take over the search results.
2. Google’s summer updates will cost SEOs their vacations.

😴 2023 BORING SEO PREDICTION

SERPs are going to be changing even more, both mobile and desktop SERPs will see a ton new features and ads as well as additional entities to help refine broad search terms.
 

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google Search Console API will be overhauled!

Mercy Janaki

WEBSITE: webenza.com

😴 2023 BORING SEO PREDICTION

Clients will ask for:
 
  • Prediction/projections on keyword level.
  • Won’t approve any keywords that has less than 2K monthly search volume.
  • Any negative comment on Google Business Profile – SEOs are responsible and expect it to be removed.
  • Set DA as the primary SEO KPI. 😉

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google will penalize the sites (esp B2B) that has super uncountable pop us, email sign-ups, demo request forms, whitepaper download etc – thinking it helps the user. (I forgot at times why I came to the website seeing all these blockers everywhere) 😅

José Fausto Martinez

WEBSITE: portent.com

😴 2023 BORING SEO PREDICTION

Product SERPs will be populated with more Google Shop features, keeping users on Google and affecting traffic to eCommerce sites.

🤪 Ridiculous, out-of-the-box, super random 2023 SEO predictions

Google SERPs will look like a TikTok feed, where the content is primarily delivered through video or thumbnails.

WHAT DO YOU PREDICT WILL HAPPEN IN 2023?

Look into your crystal ball and share your most boring or outrageous SEO predictions.

My two cents? Whether or not the economy collapses and there’s an actual recession, most companies are already tightening budgets. 

What should lean marketing teams do with their SEO in that situation? We’ve got an SEO in a recession playbook for you to map out your plan.

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