The RANKABLE Podcast

Log File Analysis: The Process And Value - Episode 93

FEATURING Roman Adamita

In episode 93, Roman Adamita SEO Consultant and founder of Picardes steps up to the mic to walk us through the process of Log File Analysis and the enormous value it can highlight for your organization.

Roman shares his thoughts on how to work with teams to gain access to their log files and how to extract high-value insights.

We also discuss some of the unique findings you’ll uncover when doing Log File Analysis and the best approach to use when requesting access from the organizations you work with.

Episode Time Stamps

  • [0:00] Intro
  • [3:45] The Beauty of Log File Analysis
  • [6:50] The Most Useful Insights You Can Surface with Log File Analysis
  • [11:25] Why is the Frequency of Googlebot Crawling Important
  • [13:55] How to Ensure You Have Access to Log Files
  • [16:25] Working with Teams to Retrieve Custom Data
  • [17:40] The Biggest Surprises You’ll Find in Log Files
  • [19:25] Should You Be Using 410s?
  • [21:01] Tools for Log File Analysis
  • [24:52] Rapid Fire Rankings 🔥

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This Week's guests

Roman Adamita

Title: SEO Consultant & Founder

Business: Picardes

Bio: Roman Admita is highly experienced in technical SEO and has been in the SEO industry since 2013. 

Podcast References:


Rank your top 3 anything:

  • Cycling
  • Traveling
  • Sushi

Rank your best SEO marketing win:

I’m honored to have won the Young Search Professional of the Year award.

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

ABCD Internal linking.

Rank what you love most about SEO as an industry:

I have to improve my knowledge all the time.

Rank your best SEO learning resource:

Google Search Central

Rank the top 1-3 SEOs or Marketers that you most look up to: 

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.