The RANKABLE Podcast

Episode 73 - Google is Squeezing the SERPs with MUM


In episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages.

She provides insights into how organic results are showing up less in search due to Google’s increase in search enhancement, rich features, advertisements, and context menus. 

Episode Time Stamps

  • [0:00] Intro
  • [0:55] What is Entity First Indexing?
  • [6:49] Why Entities are so important
  • [9:45] Inclusivity in culture and language
  • [11:14] Nuance in Entities
  • [12:18] Thoughts on Zero Click
  • [15:29] Can businesses depend on organic search?
  • [18:15] NLG content
  • [19:51] How to predict Google
  • [21:21] MobileMoxie Chrome extensions
  • [32:57] Moxie Scores
  • [36:31] Rapid Fire Rankings 🔥

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This Week's guest

Cindy Krum

Title: Founder and CEO

Business: MobileMoxie

Bio:  Cindy Krum is the CEO and Founder of MobileMoxie, which has been offering advanced and technical SEO consulting and ASO consulting since 2008. MobileMoxie has launched the first mobile-focused digital marketing suite & Chrome Extensions, to help SEOs, Developers, PPC Experts, and everyone else to understand how the mobile landscape impacts their ability to hit KPIs.

Cindy is known in the Digital Marketing industry for her ability to predict and interpret changes in Google’s movements and methodologies, and for her ability to distill complex concepts into more understandable functional models. 

Referenced: Don’t Blame it on Your MUM

Rank your Top 3 SEO tools:

Also get Cindy’s SEO Chrome Extensions:

Rank your best SEO trick/tactic:

Internal links are just so easy.

Rank what you love most about SEO as an industry:

That it’s always changing.

Rank your best learning SEO resource:


Rank the top 1-3 SEO or Marketers that you most look up to:

Rank your best SEO experiment/win:

On a massive site, an old client came back. We were shooting the shit and I was just like, “You should try this.” He came back and said, “Cindy, we saw a 20% lift.”

It was just free advice! And 20% for them was a lot of money. It was in a few months.

In ASO, we’ve seen even better than that. More than 20% when we just rewrote a few App Titles.

Rank your number one cause/charity that you want to promote:

We have been long-term donating to Planned Parenthood.

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Garrett Sussman

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AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.

SGE is Coming...

Wed, April 17th, 2024 12:00 PM ET

Discover practical strategies for adapting to Google's imminent Search Generative Experience (SGE). Join Mike King and Garrett Sussman of iPullRank for this critical presentation on preparing your content for a better chance at visibility in the AI snapshot.