The RANKABLE Podcast

Episode 74 - How Context is Reshaping the SERPs

FEATURING Crystal Carter

In episode 74, Crystal Carter of Wix details how context helps influence search engine result pages.

She gives us the scoop into the role visuals play in rankings and  how to ensure you are prepared and well equipped to thrive in the ever-changing world of SEO.

Episode Time Stamps

  • [0:00] Intro
  • [1:30] Women in SEO

  • [4:19] How language impacts SEO

  • [7:53] Opportunity in SEO 

  • [10:00] How visuals can influence SEO

  • [12:58] The Advantages of MUM

  • [18:30] SEO is a team sport

  • [24:50] Rapid Fire Rankings 🔥

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This Week's guest

Crystal Carter

Title: Head of SEO Communications

Business: Wix

Bio: Crystal Carter is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy, and more.

As an SEO, she identifies and implements tactics that help businesses optimize digital activity, drive sales, engagement, and growth online.

She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO, and more.

Rank your Top 3 favorite things:
Music. I absolutely love music. I love to spend time with my boy. And I love to do SEO!
Rank your Top 3 SEO tools:

Rank your best SEO trick/tactic:

Double-check your H1 is on your homepage and also, make a reviews page.

Rank what you love most about SEO as an industry:

I love winning and I love being right.

Rank your best learning SEO resource:

Women in tech SEO

Rank the top 1-3 SEO or Marketers that you most look up to:

Rank your best SEO experiment/win:

I had a client and she was making X amount of pounds per month and it was like September and she was like “I want to double it by Christmas.” And we smashed that target. She was like “This is the best month we’ve ever had!” 

Rank your number one cause/charity that you want to promote:

Libraries Unlimited

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Garrett Sussman

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